日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Shirokiya Denbei, a long-established s…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Ginza Matsuzaki Senmochi, a long-estab…

   The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Eitaro Fuhonshop located at the foot o…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
4. 
   • Shinise
   • Signature Foods
   • News

   November was the month in the Edo peri…

   the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
5. 
   • Shinise
   • Signature Foods
   • News

   Kanda Yabusoba’s “Kamo Nan…

   type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Toraya] Toraya Bunko 50th Anniversary!…

   Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
7. 
   • Shinise
   • Signature Foods
   • News

   Kamishige] “Kamishige’s Os…

   Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Chiyogami paper for New Year’s d…

   2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
9. 
   • Shinise
   • Signature Foods
   • Column

   Four long-established restaurants spec…

   the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …

「Shinise」Shop List

1. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Haibara Nihonbashi Main Store

   Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Shimizu Glass

   1923 (Taisho 12)Long-established company that continues to preserve the traditional craft Edo faceting techniqueShimi…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Ibasen

   Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Umezono Asakusa Main Store

   Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
5. 
   • ShiniseSake of Shinise
   • Tokyo MetropolisChiyoda Ward

   Nakamura Brewery

   Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate…
6. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Yoshitoku Asakusabashi Honten

   Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…

Shinise Videos

Shinise Festival

Prefectures