日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Shirokiya Denbei, a long-established s…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Ginza Matsuzaki Senmochi, a long-estab…

   The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Eitaro Fuhonshop located at the foot o…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
4. 
   • Shinise
   • Signature Foods
   • News

   November was the month in the Edo peri…

   the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
5. 
   • Shinise
   • Signature Foods
   • News

   Kanda Yabusoba’s “Kamo Nan…

   type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Toraya] Toraya Bunko 50th Anniversary!…

   Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
7. 
   • Shinise
   • Signature Foods
   • News

   Kamishige] “Kamishige’s Os…

   Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Chiyogami paper for New Year’s d…

   2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
9. 
   • Shinise
   • Signature Foods
   • Column

   Four long-established restaurants spec…

   the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …

「Shinise」Shop List

1. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Okadaya Fuse

   Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo Metropolis

   Ryu Kobo

   Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
3. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Dozeu Iidaya

   Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Kikumi Senbei Sohonten

   Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisSumida Ward

   Chomeiji Sakura Mochi

   Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Funawa Main Store

   Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…

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