We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
-
Shirokiya Denbei, a long-established s…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin… -
Ginza Matsuzaki Senmochi, a long-estab…
The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring… -
Eitaro Fuhonshop located at the foot o…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage… -
November was the month in the Edo peri…
the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati… -
Kanda Yabusoba’s “Kamo Nan…
type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp… -
Toraya] Toraya Bunko 50th Anniversary!…
Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi… -
Kamishige] “Kamishige’s Os…
Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f… -
Chiyogami paper for New Year’s d…
2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco… -
Four long-established restaurants spec…
the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …
「Shinise」Shop List
-
Haibara Nihonbashi Main Store
Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special… -
Shimizu Glass
1923 (Taisho 12)Long-established company that continues to preserve the traditional craft Edo faceting techniqueShimi… -
Ibasen
Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved … -
Umezono Asakusa Main Store
Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved… -
Nakamura Brewery
Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate… -
Yoshitoku Asakusabashi Honten
Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
Category
-
Signature Foods
We explore local food specialties and the depth of Japanese food culture.
-
Timeless Essentials for Everyday Life
-
Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
-
Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
-
01.Hokkaido
-
02.Aomori Prefecture
-
03.Iwate Prefecture
-
04.Miyagi Prefecture
-
05.Akita Prefecture
-
06.Yamagata Prefecture
-
07.Fukushima Prefecture
-
08.Ibaraki Prefecture
-
09.Tochigi Prefecture
-
10.Gunma Prefecture
-
11.Saitama Prefecture
-
12.Chiba Prefecture
-
13.Tokyo Metropolis
-
14.Kanagawa Prefecture
-
15.Niigata Prefecture
-
16.Toyama Prefecture
-
17.Ishikawa Prefecture
-
18.Fukui Prefecture
-
19.Yamanashi Prefecture
-
20.Nagano Prefecture
-
21.Gifu Prefecture
-
22.Shizuoka Prefecture
-
23.Aichi Prefecture
-
24.Mie Prefecture
-
25.Shiga Prefecture
-
26.Kyoto Prefecture
-
27.Osaka Prefecture
-
28.Hyogo Prefecture
-
29.Nara Prefecture
-
30.Wakayama Prefecture
-
31.Tottori Prefecture
-
32.Shimane Prefecture
-
33.Okayama Prefecture
-
34.Hiroshima Prefecture
-
35.Yamaguchi Prefecture
-
36.Tokushima Prefecture
-
37.Kagawa Prefecture
-
38.Ehime Prefecture
-
39.Kochi Prefecture
-
40.Fukuoka Prefecture
-
41.Saga Prefecture
-
42.Nagasaki Prefecture
-
43.Kumamoto Prefecture
-
44.Oita Prefecture
-
45.Miyazaki Prefecture
-
46.Kagoshima Prefecture
-
47.Okinawa Prefecture







