日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Shirokiya Denbei, a long-established s…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Ginza Matsuzaki Senmochi, a long-estab…

   The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Eitaro Fuhonshop located at the foot o…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
4. 
   • Shinise
   • Signature Foods
   • News

   November was the month in the Edo peri…

   the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
5. 
   • Shinise
   • Signature Foods
   • News

   Kanda Yabusoba’s “Kamo Nan…

   type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Toraya] Toraya Bunko 50th Anniversary!…

   Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
7. 
   • Shinise
   • Signature Foods
   • News

   Kamishige] “Kamishige’s Os…

   Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Chiyogami paper for New Year’s d…

   2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
9. 
   • Shinise
   • Signature Foods
   • Column

   Four long-established restaurants spec…

   the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Hakocho Orange Street Store

   Established in Meiji 7 (1874)Brightly decorated paulownia crafts brighten everyday lifeHakocho makes and sells paulow…
3. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Kototoi Dango

   Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t…
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Yoshitoku Asakusabashi Honten

   Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChiyoda Ward

   Izumiya Tokyo Store, Kojimachi Main Br…

   Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh…
6. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo Metropolis

   Toranomon Choujiya

   Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…

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