日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Shirokiya Denbei, a long-established s…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Ginza Matsuzaki Senmochi, a long-estab…

   The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Eitaro Fuhonshop located at the foot o…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
4. 
   • Shinise
   • Signature Foods
   • News

   November was the month in the Edo peri…

   the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
5. 
   • Shinise
   • Signature Foods
   • News

   Kanda Yabusoba’s “Kamo Nan…

   type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Toraya] Toraya Bunko 50th Anniversary!…

   Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
7. 
   • Shinise
   • Signature Foods
   • News

   Kamishige] “Kamishige’s Os…

   Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Chiyogami paper for New Year’s d…

   2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
9. 
   • Shinise
   • Signature Foods
   • Column

   Four long-established restaurants spec…

   the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Mannendo Main Store

   Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Edoya

   Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
4. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChiyoda Ward

   Kanda Matsuya Main Branch

   Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Yagenbori Shin-Nakamise Main Store

   Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisOme City

   Otama Uimaimono Kan Miyabi Kobo

   Around 1907 (circa 1910)Souvenir shop offering a variety of delicious foods nurtured by the nature of TamaOotama Umai…

Shinise Videos

Shinise Festival

Prefectures