We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Smoked Saikyo pickles have evolved int…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on Japanese tables, where t…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Tsutanoya” was established in 19…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on the Japanese table, wher…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Continuing to exist is a brand. What &…

    Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Kuroeya] “The 125th Kuroeya Lacq…

    Kuroeya (department store)Nihonbashi (bridge)2023.12.05Kuroeya] "The 125th Kuroeya Lacquer Ware Market …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok…
    • Shinise
    • Signature Foods
    • News

    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
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    • Traditional Japanese Sweets
    • News

    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree dagobaLong-established company offering products of the highest quality thro…
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    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Yabu Soba

    Founded in 1880 (Meiji 13)Enjoy seasonal flavors at a soba shop that has continued since the Meiji eraThis famous sob…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Matsuya Main Branch

    Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Muromachi Sunaba Nihonbashi Main Branc…

    Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Oka Naosaburo Shoten

    Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Funawa Main Store

    Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisOme City

    Hotman Ome Store

    Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…

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