We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Smoked Saikyo pickles have evolved int…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on Japanese tables, where t…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Tsutanoya” was established in 19…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on the Japanese table, wher…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Continuing to exist is a brand. What &…

    Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Kuroeya] “The 125th Kuroeya Lacq…

    Kuroeya (department store)Nihonbashi (bridge)2023.12.05Kuroeya] "The 125th Kuroeya Lacquer Ware Market …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok…
    • Shinise
    • Signature Foods
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    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
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    • Traditional Japanese Sweets
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    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree dagobaLong-established company offering products of the highest quality thro…
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    • Signature Foods
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    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Akasaka Ishingo Main Store

    Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
    • ShiniseTimeless Essentials for Everyday Life
    • Kyoto PrefectureYosano Town

    宮眞

    創業 明治初期丹後ちりめんの伝統を引き継ぎながら革新的なアイテムを開発明治初期に創業した、京都の正絹和装小物の老舗。京…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Azabu Shogetsudo

    Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Hibiya Matsumotoro Main Restaurant

    Founded in 1903 (Meiji 36)Western-style restaurant that has grown with Hibiya ParkThis Western-style restaurant stand…

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