We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Smoked Saikyo pickles have evolved int…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on Japanese tables, where t…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Tsutanoya” was established in 19…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on the Japanese table, wher…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Continuing to exist is a brand. What &…

    Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Kuroeya] “The 125th Kuroeya Lacq…

    Kuroeya (department store)Nihonbashi (bridge)2023.12.05Kuroeya] "The 125th Kuroeya Lacquer Ware Market …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok…
    • Shinise
    • Signature Foods
    • News

    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree dagobaLong-established company offering products of the highest quality thro…
    • Shinise
    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Unagi Cuisine Oowada Shimbashi

    Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Mikado Mitsuharado Main Store

    Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 …
    • ShiniseSake of ShiniseNo Category
    • Tokyo MetropolisFussa City

    Fussa Beer Hut (Ishikawa Brewery)

    1863 (Bunkyu 3)An Italian restaurant where you can enjoy craft beer delivered directly from the brewery.Beer Hut is a…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisSumida Ward

    Edo Kiriko Kobayashi

    Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Notoji

    Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…

Shinise Videos

Shinise Festival

Prefectures