We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Smoked Saikyo pickles have evolved int…
Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on Japanese tables, where t… -
Tsutanoya” was established in 19…
Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on the Japanese table, wher… -
Continuing to exist is a brand. What &…
Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth… -
Kuroeya] “The 125th Kuroeya Lacq…
Kuroeya (department store)Nihonbashi (bridge)2023.12.05Kuroeya] "The 125th Kuroeya Lacquer Ware Market … -
The 2nd “Sake Samurai”s To…
Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok… -
Komagata Dozeu] Winter-only “Nam…
komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi… -
Eitaro Sohonshaku] New Year wagashi as…
Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two… -
Tanaka Sotoba WORKS
First year of Taisho era (1912)fir tree dagobaLong-established company offering products of the highest quality thro… -
The taste of soba-tsuyu is the charact…
The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
「Shinise」Shop List
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the home of Ise
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin… -
松井酒造
創業 享保11年(1726年)金閣寺や銀閣寺の御用を与る洛中最古の酒造創業からまもなく300年を数える、京都の老舗酒造。京都・… -
与謝娘酒造
創業 明治20年(1887年)テロワールを楽しめる新感覚の“丹後の酒”明治20年創業の丹後半島にある与謝娘酒造。酒造が位置する与… -
Yamamotoyama Fuji-e Tea Salon
Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo… -
Otama Uimaimono Kan Miyabi Kobo
Around 1907 (circa 1910)Souvenir shop offering a variety of delicious foods nurtured by the nature of TamaOotama Umai… -
Hibiya Matsumotoro Main Restaurant
Founded in 1903 (Meiji 36)Western-style restaurant that has grown with Hibiya ParkThis Western-style restaurant stand…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







