We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Spiritual
    • Shinto Shrine
    • Column
    • Modern Japanese Etiquette

    Manners for visiting shrines and templ…

    Adult Manners Courseshrine visittemplevisit to a shrine or templemanners (when visiting a shrine)book of stamps (each…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegen] Cute cherry blosso…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Minori Kai] 7 souvenirs from long-esta…

    field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Haniage Dango] Seasonal flower box is …

    Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend…
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    • Signature Foods
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    Shinbashi Tamakiya] Spring tsukudani c…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing…
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    • Timeless Essentials for Everyday Life
    • News

    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Celebrate the Peach Festival with the …

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est…
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    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Edo no Kusabun Toyoshimaya no Hakusake…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
    • Shinise
    • Signature Foods
    • News

    New Products] Kuromame Chocolate (limi…

    Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, …

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Funawa Main Store

    Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisArakawa Ward

    Habu­tae Dango Main Store

    Founded in Bunsei 2 (1819)https://youtu.be/TosXwSz7ieMThe smooth texture of Habutae Dango has captivated even literar…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Matsuya Main Branch

    Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Ishii Roasted Bean Shop

    Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…

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