We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Edo no Kusabun Toyoshimaya no Hakusake…
Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope… -
New Products] Kuromame Chocolate (limi…
Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, … -
8220;Sake Samurai”s Tour of Toky…
Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok… -
Umezono “The Five Deep Secrets…
Umeen Asakusa Main StoreAsakusa (department store)2022.11.12Umezono "The Five Deep Secrets" video is now available. … -
Habutae Dango “Five Deep Secrets…
Habutae Dango Head OfficeUeno, Yanaka, Nippori2022.11.06Habutae Dango "Five Deep Secrets" video is now available. … -
Niben “The Five Deep SecretsR…
Ninben Nihonbashi Main StoreNihonbashi (bridge)2022.10.29Niben "The Five Deep Secrets" video is now available. … -
Oldest Festival 2022
Holding period 2022.10.20 Touch, taste, and experience Japan's world-class traditions!Octobe… -
Ubukeya “The Five Deep Secrets…
maternity roomNihonbashi (bridge)2022.10.15Ubukeya "The Five Deep Secrets" video is now available. a… -
Habutae Dango (Buy / Ueno, Yanaka, Nip…
Habutae Dango Head OfficeUeno, Yanaka, Nippori2022.10.14Habutae Dango (Buy / Ueno, Yanaka, Nippori area) page has bee…
「Shinise」Shop List
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Edo-style Confectioner Nihonbashi Naga…
Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa… -
Shinshōdō
Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to… -
Hotel Ryumeikan Ochanomizu Honten
Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal… -
OZU WASHI
Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found… -
MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…
Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA… -
Shirakiya Denbei
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







