We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Spiritual
    • Shinto Shrine
    • Column
    • Modern Japanese Etiquette

    Manners for visiting shrines and templ…

    Adult Manners Courseshrine visittemplevisit to a shrine or templemanners (when visiting a shrine)book of stamps (each…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegen] Cute cherry blosso…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Minori Kai] 7 souvenirs from long-esta…

    field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Haniage Dango] Seasonal flower box is …

    Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Spring tsukudani c…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing…
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    • Timeless Essentials for Everyday Life
    • News

    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Celebrate the Peach Festival with the …

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Edo no Kusabun Toyoshimaya no Hakusake…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
    • Shinise
    • Signature Foods
    • News

    New Products] Kuromame Chocolate (limi…

    Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, …

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Ishikawa Brewery

    1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…
    • ShiniseSake of Shinise
    • Tokyo MetropolisOme City

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ginza Mikawaya

    Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…

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