We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Manners for visiting shrines and templ…
Adult Manners Courseshrine visittemplevisit to a shrine or templemanners (when visiting a shrine)book of stamps (each… -
Azabujuban Mamegen] Cute cherry blosso…
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack… -
Minori Kai] 7 souvenirs from long-esta…
field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca… -
Haniage Dango] Seasonal flower box is …
Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend… -
Shinbashi Tamakiya] Spring tsukudani c…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing… -
Reusing taiko drum materials. Joint pr…
Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w… -
Celebrate the Peach Festival with the …
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est… -
Edo no Kusabun Toyoshimaya no Hakusake…
Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope… -
New Products] Kuromame Chocolate (limi…
Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, …
「Shinise」Shop List
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Miyamoto Unosuke Shoten
Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and… -
Ishikawa Brewery
1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat… -
Seiryu Garden Sawanoi-en
Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier … -
Sakura Nabe Nakae
Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak… -
Ginza Mikawaya
Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher… -
Amaterasu Oomikami
Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







