We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Spiritual
    • Shinto Shrine
    • Column
    • Modern Japanese Etiquette

    Manners for visiting shrines and templ…

    Adult Manners Courseshrine visittemplevisit to a shrine or templemanners (when visiting a shrine)book of stamps (each…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegen] Cute cherry blosso…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Minori Kai] 7 souvenirs from long-esta…

    field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Haniage Dango] Seasonal flower box is …

    Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Spring tsukudani c…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing…
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    • Timeless Essentials for Everyday Life
    • News

    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Celebrate the Peach Festival with the …

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Edo no Kusabun Toyoshimaya no Hakusake…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
    • Shinise
    • Signature Foods
    • News

    New Products] Kuromame Chocolate (limi…

    Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, …

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisShinjuku Ward

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Notoji

    Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Hotel Ryumeikan Ochanomizu Honten

    Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…

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