We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Spiritual
    • Shinto Shrine
    • Column
    • Modern Japanese Etiquette

    Manners for visiting shrines and templ…

    Adult Manners Courseshrine visittemplevisit to a shrine or templemanners (when visiting a shrine)book of stamps (each…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegen] Cute cherry blosso…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Minori Kai] 7 souvenirs from long-esta…

    field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Haniage Dango] Seasonal flower box is …

    Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Spring tsukudani c…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing…
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    • Timeless Essentials for Everyday Life
    • News

    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Celebrate the Peach Festival with the …

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Edo no Kusabun Toyoshimaya no Hakusake…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
    • Shinise
    • Signature Foods
    • News

    New Products] Kuromame Chocolate (limi…

    Ebiya SouhonpoMukojima, HonjoAsakusa (department store)2023.02.09New Products] Kuromame Chocolate (limited quantity, …

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ningyocho Shinoda Sushi Sohonten

    Founded in Meiji 10 (1877)Inari sushi made with thin fried tofu well soaked in flavorLocated in the middle of Ningyoc…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ninben Nihonbashi Main Store

    Founded in Genroku 12 (1699)https://youtu.be/U674G6ze27QFreshness is everything for both the bonito flakes and the br…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • ShiniseSake of Shinise
    • Tokyo MetropolisOme City

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Jusanya Comb Shop

    Established in Genbun 1 (1736)Acquire a lifelong boxwood comb at this renowned shop with over 280 years of historySin…

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