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1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Unosuke Miyamoto Shoten] “Katsug…

   Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Unosuke Miyamoto Shoten] "Katsugi Oke & Fuse Taiko Ensembl…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Shukusen, a dyed kimono store for yuka…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Nihonbashi Saruya is the only toothpic…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing…
4. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   The same manufacturing method since th…

   Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Interview with Kotaro Ishikawa of Ishi…

   Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
6. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Interview with Kotaro Ishikawa of Ishi…

   Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
7. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Ubukeya is a knife store specializing …

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)kitchen knife(hair) tweezersBringing the bes…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   The same manufacturing method since th…

   Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
9. 
   • Shinise
   • Signature Foods
   • Traditional Japanese Sweets
   • Column

   Long-established souvenirs to buy in A…

   Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisKoto Ward

   Baikatei Fukagawa Shop

   Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Tokiwa-do Thunder Stirrup Honpo

   Established in 1816 (13th year of Bunka-Bunka)Long-established shop that continues to make Asakusa's famous "Thunder …
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Edoya

   Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Ryushotei Nishimura

   Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Edo String Puppet Theater Yuuki-za

   Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Morihan Nori Shop

   Founded in Meiji 34 (1901)The birthplace of roasted nori sold in tea canisters, where you can enjoy the highest-quali…

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