We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Unosuke Miyamoto Shoten] “Katsug…
Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Unosuke Miyamoto Shoten] "Katsugi Oke & Fuse Taiko Ensembl… -
Shukusen, a dyed kimono store for yuka…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe… -
Nihonbashi Saruya is the only toothpic…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing… -
The same manufacturing method since th…
Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ… -
Interview with Kotaro Ishikawa of Ishi…
Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea… -
Interview with Kotaro Ishikawa of Ishi…
Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea… -
Ubukeya is a knife store specializing …
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)kitchen knife(hair) tweezersBringing the bes… -
The same manufacturing method since th…
Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ… -
Long-established souvenirs to buy in A…
Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper…
「Shinise」Shop List
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Indigo Dyeing Studio Tsubosoen
1919 (Taisho 8)Indigo dyeing studio that continues to preserve the traditional techniques that have been used since t… -
Kototoi Dango
Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
Ibasen
Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved … -
Yoshinoya Shoten
Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han… -
Umezono Asakusa Main Store
Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







