We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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The same manufacturing method since th…
Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ… -
Long-established souvenirs to buy in A…
Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper… -
Kimono can be re-tailored and reused a…
Column: Don't call me the landlady!sodJapanese clothingclothingsilk goods Hello.We are back to the d… -
Shimbashi Tamakiya] “Tsukudani a…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.05.25Shimbashi Tamakiya] "Tsukudani and Wine Mariage Course" Summe… -
Azabujuban Mamegensu] Now selling a gi…
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b… -
Yamamoto Nori Store]
The very… Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.25Yamamoto Nori Store] The very popular product… -
Unosuke Miyamoto Shoten] “Hibika…
Unosuke Miyamoto ShotenAsakusa (department store)2023.05.22Unosuke Miyamoto Shoten] "Hibikasu" Japanese drum school: … -
Toshimaya Shuten] Slightly sparkling J…
Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope… -
Asakusa 1 Day Sightseeing Plan] Tour A…
Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing…
「Shinise」Shop List
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Shiseido Parlour Ginza Main Store
Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over… -
Seiryu Garden Sawanoi-en
Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier … -
Seigetsudo Main Store
Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co… -
Kairyo-yu
Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan… -
Ginza Tenkuni
Founded in 1885 (Meiji 18)A restaurant that has continued to serve excellent tempura in the center of Ginza.This temp… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







