日本のよいものを世界へ

1. 
   • Shinise
   • Signature Foods
   • News

   Yamamoto Nori Store] Limited Time Offe…

   Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.16Yamamoto Nori Store] Limited Time Offer: "Earl…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Don’t Call Me “Landlady”

   The difference between a yukata used a…

   Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
3. 
   • Shinise
   • Traditional Japanese Sweets

   Ginza Wakamatsu

   Sweet shop & Fruits　Ginza (shopping district in Tokyo)Established in 1894syrup-covered　sweet red-bean soupMany Kabu…
4. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Unosuke Miyamoto Shoten] May 27th! Reg…

   Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Nihonbashi Kuroeya deals in lacquerwar…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
6. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • My Curated Picks

   Yuri Shikaku] Toraya’s Yokan, a …

   Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
7. 
   • Shinise
   • Signature Foods
   • Timeless Essentials for Everyday Life
   • Traditional Japanese Sweets
   • Column

   12 recommendations for long-establishe…

   Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
8. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Umezono, a long-established sweet shop…

   The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
9. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Azabujuban Mamegensu] For Mother’…

   Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Ryushotei Nishimura

   Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisShibuya Ward

   Kairyo-yu

   Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
3. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Nihonbashi Bensō Main Store

   Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Yoshinoya Shoten

   Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Miyamoto Unosuke Shoten

   Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
6. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Ueno Fugetsudo

   Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…

Shinise Videos

Shinise Festival

Prefectures