We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    • Don’t Call Me “Landlady”

    Kimono can be re-tailored and reused a…

    Column: Don't call me the landlady!sodJapanese clothingclothingsilk goods Hello.We are back to the d…
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    Shimbashi Tamakiya] “Tsukudani a…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.05.25Shimbashi Tamakiya] "Tsukudani and Wine Mariage Course" Summe…
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    • Traditional Japanese Sweets
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    Azabujuban Mamegensu] Now selling a gi…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b…
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    Yamamoto Nori Store] The very…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.25Yamamoto Nori Store] The very popular product…
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    Unosuke Miyamoto Shoten] “Hibika…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.05.22Unosuke Miyamoto Shoten] "Hibikasu" Japanese drum school: …
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    Toshimaya Shuten] Slightly sparkling J…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
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    Asakusa 1 Day Sightseeing Plan] Tour A…

    Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing…
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    Yamamoto Nori Store] Limited Time Offe…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.16Yamamoto Nori Store] Limited Time Offer: "Earl…
    • Shinise
    • Timeless Essentials for Everyday Life
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    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Morihan Nori Shop

    Founded in Meiji 34 (1901)The birthplace of roasted nori sold in tea canisters, where you can enjoy the highest-quali…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisShinjuku Ward

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…

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