We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Kimono can be re-tailored and reused a…
Column: Don't call me the landlady!sodJapanese clothingclothingsilk goods Hello.We are back to the d… -
Shimbashi Tamakiya] “Tsukudani a…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.05.25Shimbashi Tamakiya] "Tsukudani and Wine Mariage Course" Summe… -
Azabujuban Mamegensu] Now selling a gi…
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b… -
Yamamoto Nori Store]
The very… Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.25Yamamoto Nori Store] The very popular product… -
Unosuke Miyamoto Shoten] “Hibika…
Unosuke Miyamoto ShotenAsakusa (department store)2023.05.22Unosuke Miyamoto Shoten] "Hibikasu" Japanese drum school: … -
Toshimaya Shuten] Slightly sparkling J…
Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope… -
Asakusa 1 Day Sightseeing Plan] Tour A…
Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing… -
Yamamoto Nori Store] Limited Time Offe…
Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.16Yamamoto Nori Store] Limited Time Offer: "Earl… -
The difference between a yukata used a…
Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
「Shinise」Shop List
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Tokiwa-do Thunder Stirrup Honpo
Established in 1816 (13th year of Bunka-Bunka)Long-established shop that continues to make Asakusa's famous "Thunder … -
Toranomon Okano Eizen
Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo… -
Takase Ikebukuro Main Store
Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t… -
Ueno Fugetsudo
Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are… -
Eitaro Sohon Shokudo Nihonbashi Honten…
Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r… -
Yamamotoyama Fuji-e Tea Salon
Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







