We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

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    • Signature Foods
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    What is the story behind the “Ed…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud…
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    • Timeless Essentials for Everyday Life
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    Founded by a “Brush Master”…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t…
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    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」

    芝大門 更科布屋 店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ…
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    • Traditional Japanese Sweets
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    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
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    For over 300 years in Nihonbashi, we h…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan…
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    this morning

    sukiyaki Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki thin slices of beef, cooked with various veg…
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    • Don’t Call Me “Landlady”

    Kimono is an SDG costume. Unused cloth…

    Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i…
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    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…
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    Miyamoto Unosuke Shoten] Tickets on ge…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Miyamoto Unosuke Shoten] Tickets on general sale from 6/17…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Akasaka Ishingo Main Store

    Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisMinato Ward

    Minami Aoyama Shimizu-yu

    Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu…
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    • Tokyo MetropolisChuo Ward

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
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    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
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    • Tokyo MetropolisMinato WardChuo Ward

    Takashimaya

    Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re…

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