We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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What is the story behind the “Ed…
The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud… -
Founded by a “Brush Master”…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t… -
【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」
芝大門 更科布屋 店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ… -
A gem loved by literary giants! What i…
The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv… -
For over 300 years in Nihonbashi, we h…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan… -
this morning
sukiyaki Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki thin slices of beef, cooked with various veg… -
Kimono is an SDG costume. Unused cloth…
Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i… -
Sohonke Sarashina Horii, a soba restau…
The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b… -
Miyamoto Unosuke Shoten] Tickets on ge…
Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Miyamoto Unosuke Shoten] Tickets on general sale from 6/17…
「Shinise」Shop List
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Ibasen
Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved … -
Edo Kiriko Kobayashi
Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop… -
Komagata Maekawa
Founded in the Bunka-Bunsei era (early 1800s)Enjoy exquisite eel dishes while admiring the stunning sceneryThis eel r… -
京菓匠 笹屋伊織本店・イオリカフェ
月に3日のみ販売する「幻のどら焼」が人気江戸時代中期から続く老舗の和菓子店「京菓匠 笹屋伊織」。西本願寺近くにある本店… -
Tokyo Station Hotel
Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins… -
Keishindo Inazaki Hyogu Shop
Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







