日本のよいものを世界へ

1. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   With 670 years of history, yet unafrai…

   Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   To preserve traditional culture, we al…

   Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Selecting the best materials for each …

   Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
4. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   The history is more than 670 years old…

   Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
5. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Mamegen Azabujuban] “One-piece b…

   Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a…
6. 
   • Shinise
   • Signature Foods
   • Column
   • Seasonal Ways of Living

   When is the day of the Ox in 2023? Wha…

   Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…
7. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Don’t Call Me “Landlady”

   Tips for enjoying “summer kimono…

   Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…
8. 
   • Shinise
   • Signature Foods
   • News

   Shinbashi Tamakiya] Started “202…

   Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.06.22Shinbashi Tamakiya] Started "2023 Ochugen Special" at online …
9. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column

   Edo Bekko-ya” continues to deal …

   The Five Secret Secrets of Long-established BusinessesRyogoku/Kameidotraditional crafttype of tortoiseshell (shell) t…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisKoto Ward

   Baikatei Fukagawa Shop

   Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Eitaro Sohon Shokudo Nihonbashi Honten…

   Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Edoya

   Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo Metropolis

   Ryu Kobo

   Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Kimuraya Main Store

   Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
6. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…

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