We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Ginza Wakamatsu
Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu… -
Nihonbashi Kuroeya deals in lacquerwar…
The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan … -
Unosuke Miyamoto Shoten] May 27th! Reg…
Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo… -
Yuri Shikaku] Toraya’s Yokan, a …
Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav… -
12 recommendations for long-establishe…
Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI… -
Umezono, a long-established sweet shop…
The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden… -
Azabujuban Mamegensu] For Mother’…
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf… -
Shinbashi Tamakiya] Until May 8th orde…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani … -
Shinbashi Tamakiya] “Spring Menu…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.24Shinbashi Tamakiya] "Spring Menu" of Western-style course mea…
「Shinise」Shop List
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松井酒造
創業 享保11年(1726年)金閣寺や銀閣寺の御用を与る洛中最古の酒造創業からまもなく300年を数える、京都の老舗酒造。京都・… -
Fukagawa Iseya
Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an… -
Edoya
Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al… -
Amaterasu Oomikami
Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for… -
Sohonke Sarashina Horii
Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp… -
Otsuna Sushi
Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







