We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…
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    • Timeless Essentials for Everyday Life
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    Nihonbashi Kuroeya deals in lacquerwar…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
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    • Timeless Essentials for Everyday Life
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    Unosuke Miyamoto Shoten] May 27th! Reg…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
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    • Traditional Japanese Sweets
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    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
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    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
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    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
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    • Traditional Japanese Sweets
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    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
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    • Traditional Japanese Sweets
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    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…
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    Shinbashi Tamakiya] Until May 8th orde…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani …
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    Shinbashi Tamakiya] “Spring Menu…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.24Shinbashi Tamakiya] "Spring Menu" of Western-style course mea…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisShibuya Ward

    Shibuya Nishimura Fruit Parlor Dogenza…

    Founded in 1910 (Meiji 43)Enjoy the freshest seasonal fruits in the most delicious way.This fruit parlor has been ser…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Haibara Nihonbashi Main Store

    Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shiba Shinmei Eitaro

    Founded in 1885 (Meiji 18)The specialty is "Enoshima Monaka," loved and named by the famous writer Ozaki Koyo.A Japan…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…

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