Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • Shinise
    • Signature Foods

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • Shinise
    • Signature Foods

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
    • Shinise
    • Traditional Japanese Sweets

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • Shinise
    • Column
    • Edo Town tour

    【老舗ご当主・識者と歩く】日本推しラトビア人アルトゥルさんと虎ノ門−新橋の老…

    老舗のご当主や観光ガイドなど、そのエリアに詳しい方々に見どころを案内してもらうまちあるきシリーズの第2回。日本の文化や…
    • Shinise
    • Signature Foods
    • Event
    • News

    【ホテル龍名館東京】ランチタイム限定「ひんやり×ひんやりブッフェ」

    東京駅前徒歩3分の場所に位置するホテル龍名館東京内、花ごよみ東京では、ランチタイム限定「ひんやり×ひんやりブッフェ」を…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    【吉德】「吉德×F:NEX展　日本人形フィギュア－その歩み」

    「吉德これくしょん」展示室（浅草橋本店4階　入場無料）にて、「吉德×F:NEX展　日本人形フィギュア－その歩み」が開催されま…
    • Shinise
    • Traditional Japanese Sweets
    • News

    【羽二重団子】パイナップル団子 販売開始

    夏らしいトロピカルな味をお楽しみいただけるパイナップル団子。お団子とフルーツの意外な組み合わせですが、コーヒーとも合…
    • Shinise
    • Signature Foods
    • News

    【山本山】JR新宿駅構内『お茶漬けおにぎり 山本山』にて夏限定「冷やし海苔だ…

    看板メニュー「海苔だく茶漬け」の夏限定商品 / 蒸し暑い夏でもサラサラと食べられる『冷やし海苔だく茶漬け』を、6月13日よ…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ningyocho Shinoda Sushi Sohonten

    Founded in Meiji 10 (1877)Inari sushi made with thin fried tofu well soaked in flavorLocated in the middle of Ningyoc…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • ShiniseSake of Shinise
    • Tokyo MetropolisOme City

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
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