Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

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    • Traditional Japanese Sweets
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    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree dagobaLong-established company offering products of the highest quality thro…
    • Shinise
    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
    • Shinise
    • Signature Foods
    • News

    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba’s “Kamo Nan…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Toraya] Toraya Bunko 50th Anniversary!…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Nakasei

    Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    OZU WASHI

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ginza Mikawaya

    Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    The Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…

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