Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture　Manufacturing (food and alcohol)　Sightseeing & Tours　Higashimurayama, Ome, Ok…
    • Shinise
    • Signature Foods
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    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
    • Shinise
    • Traditional Japanese Sweets
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    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree　dagobaLong-established company offering products of the highest quality thro…
    • Shinise
    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
    • Shinise
    • Signature Foods
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    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…

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「Tokyo Metropolis」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Muromachi Sunaba Nihonbashi Main Branc…

    Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ginza Tenkuni

    Founded in 1885 (Meiji 18)A restaurant that has continued to serve excellent tempura in the center of Ginza.This temp…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shiba Shinmei Eitaro

    Founded in 1885 (Meiji 18)The specialty is "Enoshima Monaka," loved and named by the famous writer Ozaki Koyo.A Japan…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
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