Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture　Manufacturing (food and alcohol)　Sightseeing & Tours　Higashimurayama, Ome, Ok…
    • Shinise
    • Signature Foods
    • News

    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
    • Shinise
    • Timeless Essentials for Everyday Life

    Tanaka Sotoba WORKS

    First year of Taisho era (1912)fir tree　dagobaLong-established company offering products of the highest quality thro…
    • Shinise
    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
    • Shinise
    • Signature Foods
    • News

    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…

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「Tokyo Metropolis」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisToshima Ward

    Takase Ikebukuro Main Store

    Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t…
    • No Category
    • Tokyo MetropolisMinato Ward

    Shibadaimon Sarashina Nunoya

    Founded in Kansei 3 (1791)https://youtu.be/Wp07-7fATZUConveying Japan’s four seasons through refined Edo-style sobaSh…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChuo Ward

    Muramatsu Liquor Merchants

    Established in 1818A liquor store where locals can relax with the motto "Sake is the key to life.An old-fashioned liq…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Azabu Shogetsudo

    Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
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