Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Innovation by “Shinseido”,…

    Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Seppuku monaka” and “Keiky…

    Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an…
    • Shinise
    • Traditional Japanese Sweets
    • News

    【とらや】「栗鹿の子」

    鹿の子は、「鹿の子斑（かのこまだら）」（鹿の背の白い斑紋）に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…
    • Shinise
    • Signature Foods
    • Event

    【ホテル龍名館東京】ほうじ茶・番茶フェア

    レストラン1899お茶の水で【ほうじ茶・番茶フェア】がスタート！秋色スイーツと、厳選したほうじ茶・番茶をご堪能ください。…
    • Shinise
    • Signature Foods
    • News

    【日本橋弁松総本店】「並六（松茸御飯）」販売開始

    「並六（松茸御飯）」1,620円（税込）下記日程で販売開始です。日本橋三越、銀座三越は、2023年9月6日（水）〜9月19日（火）…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make swords a part of our daily liv…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sword eyelets become one-of-a-kind acc…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Signature Foods
    • News

    【山本山 ふじヱ茶房】和アフタヌーンティー『茶菓講』が秋メニューになりました…

    「お茶」と「海苔」を主役に、「栗」や「洋梨」、「薩摩芋」など秋の味覚を使って、山粧う季節に、色鮮やかなティーセットは…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Developing original materials with att…

    Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is …

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisSumida Ward

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Yabu Soba

    Founded in 1880 (Meiji 13)Enjoy seasonal flavors at a soba shop that has continued since the Meiji eraThis famous sob…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
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