Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Innovation by “Shinseido”,…

    Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Seppuku monaka” and “Keiky…

    Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an…
    • Shinise
    • Traditional Japanese Sweets
    • News

    【とらや】「栗鹿の子」

    鹿の子は、「鹿の子斑（かのこまだら）」（鹿の背の白い斑紋）に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…
    • Shinise
    • Signature Foods
    • Event

    【ホテル龍名館東京】ほうじ茶・番茶フェア

    レストラン1899お茶の水で【ほうじ茶・番茶フェア】がスタート！秋色スイーツと、厳選したほうじ茶・番茶をご堪能ください。…
    • Shinise
    • Signature Foods
    • News

    【日本橋弁松総本店】「並六（松茸御飯）」販売開始

    「並六（松茸御飯）」1,620円（税込）下記日程で販売開始です。日本橋三越、銀座三越は、2023年9月6日（水）〜9月19日（火）…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make swords a part of our daily liv…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sword eyelets become one-of-a-kind acc…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Signature Foods
    • News

    【山本山 ふじヱ茶房】和アフタヌーンティー『茶菓講』が秋メニューになりました…

    「お茶」と「海苔」を主役に、「栗」や「洋梨」、「薩摩芋」など秋の味覚を使って、山粧う季節に、色鮮やかなティーセットは…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Developing original materials with att…

    Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is …

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Oka Naosaburo Shoten

    Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Kuroeya (department store)

    Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Shiseido Parlour Ginza Main Store

    Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Japanese Swords

    Founded in the Meiji eraWe offer a wide selection of Samurai art such as Japanese swords and sword fittings.We sell a…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
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