Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
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    Miyamoto Unosuke Shoten] Tickets on ge…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Miyamoto Unosuke Shoten] Tickets on general sale from 6/17…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] “Katsug…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Unosuke Miyamoto Shoten] "Katsugi Oke & Fuse Taiko Ensembl…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shukusen, a dyed kimono store for yuka…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Saruya is the only toothpic…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Ubukeya is a knife store specializing …

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)kitchen knife(hair) tweezersBringing the bes…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Asakusa Kawamatsu

    Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…
    • ShiniseSignature Foods
    • Tokyo MetropolisShibuya Ward

    Shibuya Nishimura Fruit Parlor Dogenza…

    Founded in 1910 (Meiji 43)Enjoy the freshest seasonal fruits in the most delicious way.This fruit parlor has been ser…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Unagi Cuisine Oowada Shimbashi

    Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Akasaka Ishingo Main Store

    Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Funabashiya Kameido Tenjin-mae Honten

    Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…

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