Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    Asakusa 1 Day Sightseeing Plan] Tour A…

    Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing…
    • Shinise
    • Signature Foods
    • News

    Yamamoto Nori Store] Limited Time Offe…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.16Yamamoto Nori Store] Limited Time Offer: "Earl…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Kuroeya deals in lacquerwar…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] May 27th! Reg…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Nihonbashi Bensō Main Store

    Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Haibara Nihonbashi Main Store

    Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ninben Nihonbashi Main Store

    Founded in Genroku 12 (1699)https://youtu.be/U674G6ze27QFreshness is everything for both the bonito flakes and the br…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    The Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…

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