Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods

    Machida Thread Shop

    Founded in Kansei 4 (1792)A top-class specialty store for threads and cordsA specialty store focusing on threads, cor…
    • Shinise
    • Traditional Japanese Sweets

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
    • Shinise
    • Timeless Essentials for Everyday Life

    Yamada Heando Daikanyama Main Store

    Founded in Taisho 8 (1919)Proposing original lacquerware that adapts to changing timesA specialty lacquerware store o…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life

    Yasuda Shokeido Ginza Main Store Showr…

    Founded in Kansei 4 (1792)A long-established Buddhist altar shop that also handles temple construction and the produc…
    • Shinise
    • Timeless Essentials for Everyday Life

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • Shinise
    • Signature Foods

    Yamamoto Nori Shop Nihonbashi Main Sto…

    Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…
    • Shinise
    • Signature Foods

    Tsujiyahon-ten

    Founded in Taisho 1 (1912)Create original zori or geta that perfectly fit your feetA specialty store for traditional …
    • Shinise
    • Signature Foods

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    YOUKIZA

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Yamamoto Nori Shop Nihonbashi Main Sto…

    Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ginza Mikawaya

    Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ryushotei Nishimura

    Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…

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