We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Ninben Nihonbashi Main Store
Founded in Genroku 12 (1699)https://youtu.be/U674G6ze27QFreshness is everything for both the bonito flakes and the br… -
Yagenbori Shin-Nakamise Main Store
Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo… -
Kamiya Bar
Founded in 1880 (Meiji 13)Japan’s first bar loved by literary masters, famous for its signature Denki Bran.Founded in… -
Fussa Beer Hut (Ishikawa Brewery)
1863 (Bunkyu 3)An Italian restaurant where you can enjoy craft beer delivered directly from the brewery.Beer Hut is a… -
Torikadoya
Founded in Taisho Year 1 (1912)A specialty restaurant for eel and chicken, proud of its secret sauce passed down sinc… -
Akasaka Ishingo Main Store
Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders … -
Sakura Nabe Nakae
Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak… -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka… -
Otsuna Sushi
Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
「Shinise」Shop List
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Eitaro Sohon Shokudo Nihonbashi Honten…
Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r… -
Chomeiji Sakura Mochi
Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn … -
Komagata Maekawa
Founded in the Bunka-Bunsei era (early 1800s)Enjoy exquisite eel dishes while admiring the stunning sceneryThis eel r… -
Aono Sohonpo
Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues… -
Chikuyotei Main Restaurant
Founded in the late Edo periodA long-established eel restaurant that appears in I Am a CatThis famous eel restaurant … -
Nakasei
Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been …
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture






