We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Sakura Nabe Nakae
Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak… -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka… -
Otsuna Sushi
Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is… -
Isehiro Kyobashi Main Store
Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon… -
Hibiya Matsumotoro Main Restaurant
Founded in 1903 (Meiji 36)Western-style restaurant that has grown with Hibiya ParkThis Western-style restaurant stand… -
Shinjuku Nakamuraya Main Store
Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn… -
Ginza Tenkuni
Founded in 1885 (Meiji 18)A restaurant that has continued to serve excellent tempura in the center of Ginza.This temp… -
Takase Ikebukuro Main Store
Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t… -
Tempura DOTENOISEYA
Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
「Shinise」Shop List
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Nihonbashi Saruya
Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for… -
Hakocho Orange Street Store
Established in Meiji 7 (1874)Brightly decorated paulownia crafts brighten everyday lifeHakocho makes and sells paulow… -
Nakatani Seika Factory Direct Sales Sh…
1919 (Taisho 8)A long-established karinto maker that is also active in developing new productsNakatani Seika is a lon… -
Izumiya Tokyo Store, Kojimachi Main Br…
Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







