We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Baikatei Fukagawa Shop
Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw… -
Akishikian Osaka-ya
Founded in the Genroku era (1688–1703)https://youtu.be/cAd0__iQUWAMore than 300 years of skills passed down to a sing… -
Ōnoya Sohonten
Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating… -
Habutae Dango Main Store
Founded in Bunsei 2 (1819)https://youtu.be/TosXwSz7ieMThe smooth texture of Habutae Dango has captivated even literar… -
Kuroeya (department store)
Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J… -
Edo Bekko-ya
Founded in Kyōwa 2 (1802)https://youtu.be/CuAzr_EOurIA tortoiseshell specialty shop where the entire store reflects a… -
Ubukeya
Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m… -
Yoshitoku Asakusabashi Honten
Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi… -
Eitaro Sohon Shokudo Nihonbashi Honten…
Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
「Shinise」Shop List
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Nihonbashi Saruya
Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for… -
Shinjuku Nakamuraya Main Store
Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn… -
Ningyocho Shinoda Sushi Sohonten
Founded in Meiji 10 (1877)Inari sushi made with thin fried tofu well soaked in flavorLocated in the middle of Ningyoc… -
Tamura Brewery
1822 (5th year of Bunkyuu era)A sake brewery that honestly adheres to the family motto, "Carefully crafted, carefully… -
Tamuracho Kimuraya Honten
Founded in Meiji 33 (1900)The famous banana cake loved by many cultural figuresA Western-style confectionery shop fou… -
Isehiro Kyobashi Main Store
Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







