We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Ubukeya
Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m… -
Yoshitoku Asakusabashi Honten
Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi… -
Eitaro Sohon Shokudo Nihonbashi Honten…
Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r… -
Ninben Nihonbashi Main Store
Founded in Genroku 12 (1699)https://youtu.be/U674G6ze27QFreshness is everything for both the bonito flakes and the br… -
Yagenbori Shin-Nakamise Main Store
Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo… -
Kamiya Bar
Founded in 1880 (Meiji 13)Japan’s first bar loved by literary masters, famous for its signature Denki Bran.Founded in… -
Fussa Beer Hut (Ishikawa Brewery)
1863 (Bunkyu 3)An Italian restaurant where you can enjoy craft beer delivered directly from the brewery.Beer Hut is a… -
Torikadoya
Founded in Taisho Year 1 (1912)A specialty restaurant for eel and chicken, proud of its secret sauce passed down sinc… -
Akasaka Ishingo Main Store
Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
「Shinise」Shop List
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Toraya Akasaka
Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
Oka Naosaburo Shoten
Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te… -
Hotman Ome Store
Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi… -
Hibiya Matsumotoro Main Restaurant
Founded in 1903 (Meiji 36)Western-style restaurant that has grown with Hibiya ParkThis Western-style restaurant stand… -
Fussa Beer Hut (Ishikawa Brewery)
1863 (Bunkyu 3)An Italian restaurant where you can enjoy craft beer delivered directly from the brewery.Beer Hut is a…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







