We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Amanoya
Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the… -
Yamamotoyama Fuji-e Tea Salon
Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo… -
Sohonke Sarashina Horii
Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp… -
the home of Ise
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin… -
MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…
Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA… -
京都でも最古の歴史を持つ「松井酒造」。日本酒づくりを軸に展開する、革新的な取…
創業享保11年(1726年)。300年近い歴史がありながら、都市化の波の中で一度は酒蔵を閉じた過去がある「松井酒造」。14年前に… -
Matsui Sake Brewery once closed. A clo…
Founded in 1726, the Matsui Sake Brewery has a history of nearly 300 years, but once closed its brewery during the wa… -
与謝娘酒造
創業 明治20年(1887年)テロワールを楽しめる新感覚の“丹後の酒”明治20年創業の丹後半島にある与謝娘酒造。酒造が位置する与… -
宮眞
創業 明治初期丹後ちりめんの伝統を引き継ぎながら革新的なアイテムを開発明治初期に創業した、京都の正絹和装小物の老舗。京…
「Shinise」Shop List
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Kairyo-yu
Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan… -
Seigetsudo Main Store
Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co… -
Baikatei Fukagawa Shop
Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw… -
Amanoya
Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the… -
Toraya Akasaka
Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of… -
Funabashiya Kameido Tenjin-mae Honten
Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







