We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Traditional Japanese Sweets

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • Shinise
    • Signature Foods

    Muromachi Sunaba Nihonbashi Main Branc…

    Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
    • Shinise
    • Signature Foods

    Ginza Mikawaya

    Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
    • Shinise
    • Signature Foods

    Asakusa Kawamatsu

    Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…
    • Shinise
    • Signature Foods

    Ueno Seiyoken

    Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc…
    • Shinise
    • Traditional Japanese Sweets

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • Shinise
    • Signature Foods

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • Shinise
    • Signature Foods

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • Shinise
    • Signature Foods

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisOme City

    Indigo Dyeing Studio Tsubosoen

    1919 (Taisho 8)Indigo dyeing studio that continues to preserve the traditional techniques that have been used since t…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…

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