We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
-
Umezono Asakusa Main Store
Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved… -
Muromachi Sunaba Nihonbashi Main Branc…
Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob… -
Ginza Mikawaya
Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher… -
Asakusa Kawamatsu
Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin… -
Ueno Seiyoken
Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc… -
Sembikiya Sohonten Nihonbashi Fruit Pa…
Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci… -
Amanoya
Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the… -
Yamamotoyama Fuji-e Tea Salon
Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo… -
Sohonke Sarashina Horii
Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
「Shinise」Shop List
-
Shiose Sohonke Main Store
1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho… -
Indigo Dyeing Studio Tsubosoen
1919 (Taisho 8)Indigo dyeing studio that continues to preserve the traditional techniques that have been used since t… -
the home of Ise
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin… -
Ubukeya
Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m… -
Yamamotoyama Fuji-e Tea Salon
Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo… -
Dote-no-Iseya
Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
Category
-
Signature Foods
We explore local food specialties and the depth of Japanese food culture.
-
Timeless Essentials for Everyday Life
-
Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
-
Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
-
01.Hokkaido
-
02.Aomori Prefecture
-
03.Iwate Prefecture
-
04.Miyagi Prefecture
-
05.Akita Prefecture
-
06.Yamagata Prefecture
-
07.Fukushima Prefecture
-
08.Ibaraki Prefecture
-
09.Tochigi Prefecture
-
10.Gunma Prefecture
-
11.Saitama Prefecture
-
12.Chiba Prefecture
-
13.Tokyo Metropolis
-
14.Kanagawa Prefecture
-
15.Niigata Prefecture
-
16.Toyama Prefecture
-
17.Ishikawa Prefecture
-
18.Fukui Prefecture
-
19.Yamanashi Prefecture
-
20.Nagano Prefecture
-
21.Gifu Prefecture
-
22.Shizuoka Prefecture
-
23.Aichi Prefecture
-
24.Mie Prefecture
-
25.Shiga Prefecture
-
26.Kyoto Prefecture
-
27.Osaka Prefecture
-
28.Hyogo Prefecture
-
29.Nara Prefecture
-
30.Wakayama Prefecture
-
31.Tottori Prefecture
-
32.Shimane Prefecture
-
33.Okayama Prefecture
-
34.Hiroshima Prefecture
-
35.Yamaguchi Prefecture
-
36.Tokushima Prefecture
-
37.Kagawa Prefecture
-
38.Ehime Prefecture
-
39.Kochi Prefecture
-
40.Fukuoka Prefecture
-
41.Saga Prefecture
-
42.Nagasaki Prefecture
-
43.Kumamoto Prefecture
-
44.Oita Prefecture
-
45.Miyazaki Prefecture
-
46.Kagoshima Prefecture
-
47.Okinawa Prefecture







