We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Signature Foods

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • Shinise
    • Signature Foods

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • Shinise
    • Signature Foods

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • Shinise
    • Signature Foods

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
    • Shinise
    • Traditional Japanese Sweets

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column
    • Interview with a Shinise Proprietor

    京都でも最古の歴史を持つ「松井酒造」。日本酒づくりを軸に展開する、革新的な取…

    創業享保11年(1726年)。300年近い歴史がありながら、都市化の波の中で一度は酒蔵を閉じた過去がある「松井酒造」。14年前に…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column

    Matsui Sake Brewery once closed. A clo…

    Founded in 1726, the Matsui Sake Brewery has a history of nearly 300 years, but once closed its brewery during the wa…
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake

    与謝娘酒造

    創業 明治20年(1887年)テロワールを楽しめる新感覚の“丹後の酒”明治20年創業の丹後半島にある与謝娘酒造。酒造が位置する与…
    • Shinise
    • Timeless Essentials for Everyday Life

    宮眞

    創業 明治初期丹後ちりめんの伝統を引き継ぎながら革新的なアイテムを開発明治初期に創業した、京都の正絹和装小物の老舗。京…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toraya Akasaka

    Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Funabashiya Kameido Tenjin-mae Honten

    Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…

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