日本のよいものを世界へ

1. 
   • Shinise
   • Traditional Japanese Sweets

   Umezono Asakusa Main Store

   Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
2. 
   • Shinise
   • Signature Foods

   Muromachi Sunaba Nihonbashi Main Branc…

   Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
3. 
   • Shinise
   • Signature Foods

   Ginza Mikawaya

   Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
4. 
   • Shinise
   • Signature Foods

   Asakusa Kawamatsu

   Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…
5. 
   • Shinise
   • Signature Foods

   Ueno Seiyoken

   Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc…
6. 
   • Shinise
   • Traditional Japanese Sweets

   Sembikiya Sohonten Nihonbashi Fruit Pa…

   Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
7. 
   • Shinise
   • Signature Foods

   Amanoya

   Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
8. 
   • Shinise
   • Signature Foods

   Yamamotoyama Fuji-e Tea Salon

   Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
9. 
   • Shinise
   • Signature Foods

   Sohonke Sarashina Horii

   Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…

「Shinise」Shop List

1. 
   • ShiniseSignature FoodsNo Category
   • Tokyo MetropolisShinjuku Ward

   Shinjuku Nakamuraya Main Store

   Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Shinsendo Yanaka Senbei

   Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Kikujuudo Isetatsu Yanaka Main Store

   Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisKoto Ward

   Funabashiya Kameido Tenjin-mae Honten

   Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisMinato Ward

   Azabu Shogetsudo

   Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…

Shinise Videos

Shinise Festival

Prefectures