We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Traditional Japanese Sweets

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • Shinise
    • Signature Foods

    Muromachi Sunaba Nihonbashi Main Branc…

    Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
    • Shinise
    • Signature Foods

    Ginza Mikawaya

    Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
    • Shinise
    • Signature Foods

    Asakusa Kawamatsu

    Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…
    • Shinise
    • Signature Foods

    Ueno Seiyoken

    Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc…
    • Shinise
    • Traditional Japanese Sweets

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • Shinise
    • Signature Foods

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • Shinise
    • Signature Foods

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • Shinise
    • Signature Foods

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Jusanya Comb Shop

    Established in Genbun 1 (1736)Acquire a lifelong boxwood comb at this renowned shop with over 280 years of historySin…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Akasaka Ishingo Main Store

    Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Tamura Brewery

    1822 (5th year of Bunkyuu era)A sake brewery that honestly adheres to the family motto, "Carefully crafted, carefully…

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