We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Unagi Cuisine Oowada Shimbashi
Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran… -
Shiseido Parlour Ginza Main Store
Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over… -
Shibuya Nishimura Fruit Parlor Dogenza…
Founded in 1910 (Meiji 43)Enjoy the freshest seasonal fruits in the most delicious way.This fruit parlor has been ser… -
Notoji
Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu… -
Kanda Yabu Soba
Founded in 1880 (Meiji 13)Enjoy seasonal flavors at a soba shop that has continued since the Meiji eraThis famous sob… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
Komagata Dozeu
Founded in Kyōwa 1 (1801)https://youtu.be/rO4rp7FOh9EEnjoy unpretentious flavors in a space that preserves the Edo pe… -
Nakasei
Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been … -
Okame Sushi
Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has …
「Shinise」Shop List
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Edoya
Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al… -
Azabu Shogetsudo
Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea… -
Mannendo Main Store
Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a… -
Ueno Fugetsudo
Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are… -
Ginza Mikawaya
Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher… -
Shirakiya Denbei
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







