We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Responding to customer requests leads …
Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are … -
【ホテル龍名館東京】年末年始限定の宿泊プラン ご予約受付中
ホテル龍名館東京の年末年始限定の宿泊プランの予約受付がスタートしました。新年は、ぜひホテル龍名館東京でごゆっくりお寛… -
【やげん堀 中島商店】秋の味覚「里山のめぐ味」
秋の味覚「里山のめぐ味」が入荷しました。椎茸、しめじ、きくらげ、実山椒と山の幸がたっぷり入った佃煮です!お米2合に「里… -
Old-established festival 2023 by agata…
Holding period 2023.10.21 Please feel free to experience traditional culture in Nihonbashi!V… -
【にんべん】期間限定販売 みそ汁バラエティセット
【にんべん】期間限定販売 みそ汁バラエティセットこの老舗のページへ -
Toraya] Exhibition “First Time a…
Toraya AkasakaAzabu, Akasaka, Roppongi2023.10.08Toraya] Exhibition "First Time at a Public Bath" Held … -
【MATSUZAKI SHOTEN/松崎煎餅】ハロウィン三味胴 期間限定販売…
ハロウィン三味胴4枚セット 864円(税込)ゴーストたちも可愛く準備中!この季節だけの可愛いハロウィン柄三味胴を限定のお… -
Fujiye Tea House, Yamotoyama: Introduc…
Mt. Yamamoto Fujie Tea HouseNihonbashi (bridge)2023.10.05Fujiye Tea House, Yamotoyama: Introduction of "Fujiye hand r… -
Innovation by “Shinseido”,…
Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu…
「Shinise」Shop List
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OZU WASHI
Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found… -
Edoya
Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al… -
Unagi Cuisine Oowada Shimbashi
Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran… -
Ōnoya Sohonten
Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating… -
Aono Sohonpo
Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues… -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







