We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    【やげん堀 中島商店】秋の味覚「里山のめぐ味」

    秋の味覚「里山のめぐ味」が入荷しました。椎茸、しめじ、きくらげ、実山椒と山の幸がたっぷり入った佃煮です!お米2合に「里…
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    • Event

    Old-established festival 2023 by agata…

    Holding period 2023.10.21 Please feel free to experience traditional culture in Nihonbashi!V…
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    • Signature Foods
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    【にんべん】期間限定販売 みそ汁バラエティセット

    【にんべん】期間限定販売  みそ汁バラエティセットこの老舗のページへ
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    • Traditional Japanese Sweets
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    Toraya] Exhibition “First Time a…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.10.08Toraya] Exhibition "First Time at a Public Bath" Held …
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    【MATSUZAKI SHOTEN/松崎煎餅】ハロウィン三味胴 期間限定販売…

    ハロウィン三味胴4枚セット 864円(税込)ゴーストたちも可愛く準備中!この季節だけの可愛いハロウィン柄三味胴を限定のお…
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    Fujiye Tea House, Yamotoyama: Introduc…

    Mt. Yamamoto Fujie Tea HouseNihonbashi (bridge)2023.10.05Fujiye Tea House, Yamotoyama: Introduction of "Fujiye hand r…
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    • Traditional Japanese Sweets
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    • Interview with a Shinise Proprietor

    Innovation by “Shinseido”,…

    Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu…
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    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Seppuku monaka” and “Keiky…

    Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an…
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    • Traditional Japanese Sweets
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    【とらや】「栗鹿の子」

    鹿の子は、「鹿の子斑(かのこまだら)」(鹿の背の白い斑紋)に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
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    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shinshōdō

    Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Sayama Manufacturing

    Founded in 1911 (Meiji 44)Furniture crafted by top-class artisans to last a lifetimeA furniture specialty store in Sh…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…

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