We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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【やげん堀 中島商店】秋の味覚「里山のめぐ味」
秋の味覚「里山のめぐ味」が入荷しました。椎茸、しめじ、きくらげ、実山椒と山の幸がたっぷり入った佃煮です!お米2合に「里… -
Old-established festival 2023 by agata…
Holding period 2023.10.21 Please feel free to experience traditional culture in Nihonbashi!V… -
【にんべん】期間限定販売 みそ汁バラエティセット
【にんべん】期間限定販売 みそ汁バラエティセットこの老舗のページへ -
Toraya] Exhibition “First Time a…
Toraya AkasakaAzabu, Akasaka, Roppongi2023.10.08Toraya] Exhibition "First Time at a Public Bath" Held … -
【MATSUZAKI SHOTEN/松崎煎餅】ハロウィン三味胴 期間限定販売…
ハロウィン三味胴4枚セット 864円(税込)ゴーストたちも可愛く準備中!この季節だけの可愛いハロウィン柄三味胴を限定のお… -
Fujiye Tea House, Yamotoyama: Introduc…
Mt. Yamamoto Fujie Tea HouseNihonbashi (bridge)2023.10.05Fujiye Tea House, Yamotoyama: Introduction of "Fujiye hand r… -
Innovation by “Shinseido”,…
Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu… -
Seppuku monaka” and “Keiky…
Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an… -
【とらや】「栗鹿の子」
鹿の子は、「鹿の子斑(かのこまだら)」(鹿の背の白い斑紋)に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…
「Shinise」Shop List
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Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re… -
Funawa Main Store
Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A… -
Seiryu Garden Sawanoi-en
Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier … -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka… -
Okame Sushi
Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has … -
与謝娘酒造
創業 明治20年(1887年)テロワールを楽しめる新感覚の“丹後の酒”明治20年創業の丹後半島にある与謝娘酒造。酒造が位置する与…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







