We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Seppuku monaka” and “Keiky…
Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an… -
【とらや】「栗鹿の子」
鹿の子は、「鹿の子斑(かのこまだら)」(鹿の背の白い斑紋)に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子… -
【ホテル龍名館東京】ほうじ茶・番茶フェア
レストラン1899お茶の水で【ほうじ茶・番茶フェア】がスタート!秋色スイーツと、厳選したほうじ茶・番茶をご堪能ください。… -
【日本橋弁松総本店】「並六(松茸御飯)」販売開始
「並六(松茸御飯)」1,620円(税込)下記日程で販売開始です。日本橋三越、銀座三越は、2023年9月6日(水)〜9月19日(火)… -
To make swords a part of our daily liv…
turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin… -
Sword eyelets become one-of-a-kind acc…
turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin… -
【山本山 ふじヱ茶房】和アフタヌーンティー『茶菓講』が秋メニューになりました…
「お茶」と「海苔」を主役に、「栗」や「洋梨」、「薩摩芋」など秋の味覚を使って、山粧う季節に、色鮮やかなティーセットは… -
Developing original materials with att…
Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is … -
Developing original materials with att…
Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is …
「Shinise」Shop List
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Baikatei Fukagawa Shop
Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw… -
Eitaro Sohon Shokudo Nihonbashi Honten…
Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r… -
Hotel Ryumeikan Ochanomizu Honten
Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal… -
Kuroeya (department store)
Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J… -
Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re… -
Mamegen Azabu Juban Honten
Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







