We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    【やげん堀 中島商店】秋の味覚「里山のめぐ味」

    秋の味覚「里山のめぐ味」が入荷しました。椎茸、しめじ、きくらげ、実山椒と山の幸がたっぷり入った佃煮です!お米2合に「里…
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    • Event

    Old-established festival 2023 by agata…

    Holding period 2023.10.21 Please feel free to experience traditional culture in Nihonbashi!V…
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    • Signature Foods
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    【にんべん】期間限定販売 みそ汁バラエティセット

    【にんべん】期間限定販売  みそ汁バラエティセットこの老舗のページへ
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    • Traditional Japanese Sweets
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    Toraya] Exhibition “First Time a…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.10.08Toraya] Exhibition "First Time at a Public Bath" Held …
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    【MATSUZAKI SHOTEN/松崎煎餅】ハロウィン三味胴 期間限定販売…

    ハロウィン三味胴4枚セット 864円(税込)ゴーストたちも可愛く準備中!この季節だけの可愛いハロウィン柄三味胴を限定のお…
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    Fujiye Tea House, Yamotoyama: Introduc…

    Mt. Yamamoto Fujie Tea HouseNihonbashi (bridge)2023.10.05Fujiye Tea House, Yamotoyama: Introduction of "Fujiye hand r…
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    • Traditional Japanese Sweets
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    • Interview with a Shinise Proprietor

    Innovation by “Shinseido”,…

    Shinbashi, Shinagawa, Odaibastaircase leading to success in lifeharakiriIn the midst of an economic upswingmame daifu…
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    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Seppuku monaka” and “Keiky…

    Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an…
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    • Traditional Japanese Sweets
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    【とらや】「栗鹿の子」

    鹿の子は、「鹿の子斑(かのこまだら)」(鹿の背の白い斑紋)に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Ishikawa Brewery

    1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…

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