We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Seppuku monaka” and “Keiky…

    Shinbashi, Shinagawa, OdaibaharakiriIn the midst of economic upswingJintaiko DorayakiSeppuku monaka" for greetings an…
    • Shinise
    • Traditional Japanese Sweets
    • News

    【とらや】「栗鹿の子」

    鹿の子は、「鹿の子斑(かのこまだら)」(鹿の背の白い斑紋)に見立てて、甘く煮た豆を餡玉につけたお菓子です。『栗鹿の子…
    • Shinise
    • Signature Foods
    • Event

    【ホテル龍名館東京】ほうじ茶・番茶フェア

    レストラン1899お茶の水で【ほうじ茶・番茶フェア】がスタート!秋色スイーツと、厳選したほうじ茶・番茶をご堪能ください。…
    • Shinise
    • Signature Foods
    • News

    【日本橋弁松総本店】「並六(松茸御飯)」販売開始

    「並六(松茸御飯)」1,620円(税込)下記日程で販売開始です。日本橋三越、銀座三越は、2023年9月6日(水)〜9月19日(火)…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make swords a part of our daily liv…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sword eyelets become one-of-a-kind acc…

    turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin…
    • Shinise
    • Signature Foods
    • News

    【山本山 ふじヱ茶房】和アフタヌーンティー『茶菓講』が秋メニューになりました…

    「お茶」と「海苔」を主役に、「栗」や「洋梨」、「薩摩芋」など秋の味覚を使って、山粧う季節に、色鮮やかなティーセットは…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Developing original materials with att…

    Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Developing original materials with att…

    Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is …

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Hotel Ryumeikan Ochanomizu Honten

    Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Kuroeya (department store)

    Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato WardChuo Ward

    Takashimaya

    Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Mamegen Azabu Juban Honten

    Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…

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