日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Inheriting the craftsmanship of making…

   Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth…
2. 
   • Shinise
   • Signature Foods
   • Column
   • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

   【第2回】美味しい蕎麦屋を見分けるコツは、お客様の「姿勢」を見ること

   芝大門 更科布屋　店主の独り言芝更科そば蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言われ、それ…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Don’t Call Me “Landlady”

   What is the “rank of kimono̶…

   Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se…
4. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Preserving Kimono Culture through Tabi…

   Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Long-established Tabi Shoes supported …

   Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
6. 
   • Shinise
   • Signature Foods
   • Column
   • Interview with a Shinise Proprietor

   The company has 25,000 followers on so…

   Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi …
7. 
   • Shinise
   • Signature Foods
   • Column
   • Interview with a Shinise Proprietor

   Suddenly, at the age of 25, he became …

   Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash…
8. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   Expressing a unique taste using ingred…

   Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
9. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   He started helping out in the family b…

   Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…

「Shinise」Shop List

1. 
   • ShiniseSake of Shinise
   • Tokyo MetropolisChiyoda Ward

   Nakamura Brewery

   Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Nihonbashi Saruya

   Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
3. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
4. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Sakura Nabe Nakae

   Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisOme City

   Hotman Ome Store

   Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
6. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Ibasen

   Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …

Shinise Videos

Shinise Festival

Prefectures