We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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【ホテル龍名館東京】ほうじ茶・番茶フェア
レストラン1899お茶の水で【ほうじ茶・番茶フェア】がスタート!秋色スイーツと、厳選したほうじ茶・番茶をご堪能ください。… -
【日本橋弁松総本店】「並六(松茸御飯)」販売開始
「並六(松茸御飯)」1,620円(税込)下記日程で販売開始です。日本橋三越、銀座三越は、2023年9月6日(水)〜9月19日(火)… -
To make swords a part of our daily liv…
turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin… -
Sword eyelets become one-of-a-kind acc…
turftraditional craftJapanese swordarmor and helmet (armour)Japanese swords have many enthusiasts overseas. For begin… -
【山本山 ふじヱ茶房】和アフタヌーンティー『茶菓講』が秋メニューになりました…
「お茶」と「海苔」を主役に、「栗」や「洋梨」、「薩摩芋」など秋の味覚を使って、山粧う季節に、色鮮やかなティーセットは… -
Developing original materials with att…
Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is … -
Developing original materials with att…
Nihonbashi (bridge)yukata (light cotton kimono worn in the summer or used as a bathrobe)Founded in 1842, Shukusen is … -
Inheriting the craftsmanship of making…
Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth… -
【第2回】美味しい蕎麦屋を見分けるコツは、お客様の「姿勢」を見ること
芝大門 更科布屋 店主の独り言芝更科そば蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言われ、それ…
「Shinise」Shop List
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Kototoi Dango
Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t… -
Ōnoya Sohonten
Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating… -
Ginza Tenkuni
Founded in 1885 (Meiji 18)A restaurant that has continued to serve excellent tempura in the center of Ginza.This temp… -
Nakamura Brewery
Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate… -
Indigo Dyeing Studio Tsubosoen
1919 (Taisho 8)Indigo dyeing studio that continues to preserve the traditional techniques that have been used since t… -
Otsunoya Tamaya
Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture






