We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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What is the “rank of kimono̶…
Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se… -
Preserving Kimono Culture through Tabi…
Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c… -
Long-established Tabi Shoes supported …
Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c… -
The company has 25,000 followers on so…
Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi … -
Suddenly, at the age of 25, he became …
Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash… -
Expressing a unique taste using ingred…
Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak… -
He started helping out in the family b…
Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak… -
Pushing aside the opposition of employ…
Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese… -
Changing flavors and characteristics f…
Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
「Shinise」Shop List
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Asakusa Kawamatsu
Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin… -
Akasaka Ishingo Main Store
Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders … -
Edo String Puppet Theater Yuuki-za
Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou… -
Ryu Kobo
Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one … -
Edoya
Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al… -
Kanda Matsuya Main Branch
Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







