日本のよいものを世界へ

1. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   Pushing aside the opposition of employ…

   Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   Changing flavors and characteristics f…

   Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   With 670 years of history, yet unafrai…

   Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
4. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   To preserve traditional culture, we al…

   Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Interview with a Shinise Proprietor

   Selecting the best materials for each …

   Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   The history is more than 670 years old…

   Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
7. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Mamegen Azabujuban] “One-piece b…

   Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a…
8. 
   • Shinise
   • Signature Foods
   • Column
   • Seasonal Ways of Living

   When is the day of the Ox in 2023? Wha…

   Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…
9. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • Column
   • Don’t Call Me “Landlady”

   Tips for enjoying “summer kimono…

   Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisKoto Ward

   Funabashiya Kameido Tenjin-mae Honten

   Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…
2. 
   • ShiniseSignature Foods
   • Tokyo MetropolisMinato Ward

   Otsuna Sushi

   Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Ibasen

   Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisMinato Ward

   Minami Aoyama Shimizu-yu

   Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisSumida Ward

   Edo Kiriko Kobayashi

   Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisKoto Ward

   Fukagawa Iseya

   Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…

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