We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    What is the “rank of kimono̶…

    Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Preserving Kimono Culture through Tabi…

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Long-established Tabi Shoes supported …

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The company has 25,000 followers on so…

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Suddenly, at the age of 25, he became …

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Expressing a unique taste using ingred…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Mamegen Azabu Juban Honten

    Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kamiya Bar

    Founded in 1880 (Meiji 13)Japan’s first bar loved by literary masters, famous for its signature Denki Bran.Founded in…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Ishikawa Brewery

    1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…

Shinise Videos

Shinise Festival

Prefectures