We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    What is the “rank of kimono̶…

    Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Preserving Kimono Culture through Tabi…

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Long-established Tabi Shoes supported …

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The company has 25,000 followers on so…

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Suddenly, at the age of 25, he became …

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Expressing a unique taste using ingred…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Hakocho Orange Street Store

    Established in Meiji 7 (1874)Brightly decorated paulownia crafts brighten everyday lifeHakocho makes and sells paulow…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Seikado Bunko Art Museum (Seikado @ Ma…

    Established Meiji 25 (1892)An art spot where you can view precious Japanese and Eastern artworks and classical textsT…
    • ShiniseSignature Foods
    • Tokyo MetropolisOme City

    Otama Uimaimono Kan Miyabi Kobo

    Around 1907 (circa 1910)Souvenir shop offering a variety of delicious foods nurtured by the nature of TamaOotama Umai…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shiba Shinmei Eitaro

    Founded in 1885 (Meiji 18)The specialty is "Enoshima Monaka," loved and named by the famous writer Ozaki Koyo.A Japan…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…

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