We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Signature Foods

    miso mixed with chikuwa paste (chile, …

    Dashi (Japanese soup stock), Seasonings Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
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    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Traditional Japanese Sweets
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    • My Curated Picks

    The simple taste of Kototoi dumplings …

    Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
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    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods Nihonbashi (bridge)Established 1830cleaning utens…
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    Shiba Daimon Sarashina Nunoya

    Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • ShiniseSignature Foods
    • Tokyo MetropolisToshima Ward

    Takase Ikebukuro Main Store

    Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Jusanya Comb Shop

    Established in Genbun 1 (1736)Acquire a lifelong boxwood comb at this renowned shop with over 280 years of historySin…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisOme City

    Indigo Dyeing Studio Tsubosoen

    1919 (Taisho 8)Indigo dyeing studio that continues to preserve the traditional techniques that have been used since t…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Shinbashi Tamakiya

    Founded in Tenmei 2 (1782)A simmered seafood and simmered bean shop that has delivered the same delicious taste for t…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…

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