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1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya’s “5 sec…

   Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
2. 
   • Shinise
   • Signature Foods

   miso mixed with chikuwa paste (chile, …

   Dashi (Japanese soup stock), Seasonings　Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya Original Gifts

   Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
4. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • My Curated Picks

   The simple taste of Kototoi dumplings …

   Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Shirokiya Denbei

   https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods　Nihonbashi (bridge)Established 1830cleaning utens…
6. 
   • Shinise
   • Signature Foods
   • Column
   • Welcome to Shinise

   Shiba Daimon Sarashina Nunoya

   Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Shinise」Shop List

1. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Okadaya Fuse

   Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
2. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Ebiya Sohonpo

   Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisShibuya Ward

   Kairyo-yu

   Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
4. 
   • ShiniseSignature Foods
   • Tokyo MetropolisShibuya Ward

   Shibuya Nishimura Fruit Parlor Dogenza…

   Founded in 1910 (Meiji 43)Enjoy the freshest seasonal fruits in the most delicious way.This fruit parlor has been ser…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Ōnoya Sohonten

   Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating…
6. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…

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