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1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya’s “5 sec…

   Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
2. 
   • Shinise
   • Signature Foods

   miso mixed with chikuwa paste (chile, …

   Dashi (Japanese soup stock), Seasonings　Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya Original Gifts

   Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
4. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • My Curated Picks

   The simple taste of Kototoi dumplings …

   Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Shirokiya Denbei

   https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods　Nihonbashi (bridge)Established 1830cleaning utens…
6. 
   • Shinise
   • Signature Foods
   • Column
   • Welcome to Shinise

   Shiba Daimon Sarashina Nunoya

   Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Shinise」Shop List

1. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisSumida Ward

   Edo Kiriko Kobayashi

   Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisShinjuku Ward

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
3. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChiyoda Ward

   Izumiya Tokyo Store, Kojimachi Main Br…

   Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh…
4. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Ginza Mikawaya

   Established in 1887 (Meiji 20)A Western-style restaurant loved in Ginza since the Meiji era“Ginza Mikawaya” has inher…
5. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChiyoda Ward

   Hotel Ryumeikan Ochanomizu Honten

   Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Sakura Nabe Nakae

   Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…

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