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1. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya’s “5 sec…

   Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
2. 
   • Shinise
   • Signature Foods

   miso mixed with chikuwa paste (chile, …

   Dashi (Japanese soup stock), Seasonings　Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life
   • News

   Nihonbashi Saruya Original Gifts

   Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
4. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • My Curated Picks

   The simple taste of Kototoi dumplings …

   Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
5. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Shirokiya Denbei

   https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods　Nihonbashi (bridge)Established 1830cleaning utens…
6. 
   • Shinise
   • Signature Foods
   • Column
   • Welcome to Shinise

   Shiba Daimon Sarashina Nunoya

   Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Kikumi Senbei Sohonten

   Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
2. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Notoji

   Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo Metropolis

   Toranomon Choujiya

   Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisMinato Ward

   Shinbashi Tamakiya

   Founded in Tenmei 2 (1782)A simmered seafood and simmered bean shop that has delivered the same delicious taste for t…

Shinise Videos

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