Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
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    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mannendo Main Store Announces Opening …

    Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Signature Foods

    miso mixed with chikuwa paste (chile, …

    Dashi (Japanese soup stock), Seasonings Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    The simple taste of Kototoi dumplings …

    Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods Nihonbashi (bridge)Established 1830cleaning utens…
    • Shinise
    • Signature Foods
    • Column
    • Welcome to Shinise

    Shiba Daimon Sarashina Nunoya

    Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Yamada Heando Daikanyama Main Store

    Founded in Taisho 8 (1919)Proposing original lacquerware that adapts to changing timesA specialty lacquerware store o…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisShinjuku Ward

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Sayama Seisakusho

    Founded in 1911 (Meiji 44)Furniture crafted by top-class artisans to last a lifetimeA furniture specialty store in Sh…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Nihonbashi Bensō Main Store

    Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…

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