Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
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    Four long-established restaurants spec…

    the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Lady Gaga is a fan!　The beauty of the …

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ryu Kobo in Nihonbashi has been innova…

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a Japanese sweet shop …
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a sweet shop in Asakus…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Collaborations with anime and popular …

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The first “in-house work of a sa…

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
    • Shinise
    • News

    Hotel Ryumeikan Tokyo’s annual &…

    Hotel Ryumeikan Ochanomizu Hontenfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay …
    • Shinise
    • Signature Foods
    • Event

    【上野精養軒】シャインマスカットパフェ 数量限定販売

    シャインマスカットパフェ　1,500円（税込）数量限定にて販売中。みずみずしいシャインマスカットを贅沢にのせ、すっきりとし…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisSumida Ward

    Edo Kiriko Kobayashi

    Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Yabu Soba

    Founded in 1880 (Meiji 13)Enjoy seasonal flavors at a soba shop that has continued since the Meiji eraThis famous sob…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Nihonbashi Bensō Main Store

    Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ōnoya Sohonten

    Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating…
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