Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

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    • Signature Foods
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    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
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    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
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    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
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    • Signature Foods
    • News

    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
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    • Signature Foods
    • News

    Kanda Yabusoba’s “Kamo Nan…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Toraya] Toraya Bunko 50th Anniversary!…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
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    • Signature Foods
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    Kamishige] “Kamishige’s Os…

    Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
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    • Timeless Essentials for Everyday Life
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    Chiyogami paper for New Year’s d…

    2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Paris Ogawaken Shimbashi Branch

    Founded in Meiji 38 (1905)The original Raisin Witch, loved across generationsWhen it comes to the “Original Raisin Wi…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Yabu Soba

    Founded in 1880 (Meiji 13)Enjoy seasonal flavors at a soba shop that has continued since the Meiji eraThis famous sob…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo Bekko-ya

    Founded in Kyōwa 2 (1802)https://youtu.be/CuAzr_EOurIA tortoiseshell specialty shop where the entire store reflects a…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Okadaya Fuse

    Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…

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