Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Tips for enjoying “summer kimono…

    Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Started “202…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.06.22Shinbashi Tamakiya] Started "2023 Ochugen Special" at online …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Edo Bekko-ya” continues to deal …

    The Five Secret Secrets of Long-established BusinessesRyogoku/Kameidotraditional crafttype of tortoiseshell (shell) t…
    • Shinise
    • Signature Foods
    • Column

    What is the story behind the “Ed…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Founded by a “Brush Master”…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t…
    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」

    芝大門 更科布屋　店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
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    • Signature Foods
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    For over 300 years in Nihonbashi, we h…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan…
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    • Signature Foods

    this morning

    sukiyaki　Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki　thin slices of beef, cooked with various veg…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Otsuna Sushi

    Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Kuroeya (department store)

    Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Omiya Confectionery

    Founded in 1884 (Meiji 17)A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Tamuracho Kimuraya Honten

    Founded in Meiji 33 (1900)The famous banana cake loved by many cultural figuresA Western-style confectionery shop fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
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