Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    【豊島屋本店】「金婚　純米吟醸　江戸酒王子」”Kura Master”プラチ…

    「金婚　純米吟醸　江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Why Sarashina Soba is pure white?　Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The important thing is to build a stea…

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Responding to customer requests leads …

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikumi Senbei Sohonten

    Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Mannendo Main Store

    Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Funawa Main Store

    Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
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