Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

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    • Timeless Essentials for Everyday Life
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    • Don’t Call Me “Landlady”

    Tips for enjoying “summer kimono…

    Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Started “202…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.06.22Shinbashi Tamakiya] Started "2023 Ochugen Special" at online …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Edo Bekko-ya” continues to deal …

    The Five Secret Secrets of Long-established BusinessesRyogoku/Kameidotraditional crafttype of tortoiseshell (shell) t…
    • Shinise
    • Signature Foods
    • Column

    What is the story behind the “Ed…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Founded by a “Brush Master”…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t…
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    • Signature Foods
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    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」

    芝大門 更科布屋　店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ…
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    • Traditional Japanese Sweets
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    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
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    For over 300 years in Nihonbashi, we h…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan…
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    • Signature Foods

    this morning

    sukiyaki　Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki　thin slices of beef, cooked with various veg…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Akasaka Ishingo Main Store

    Founded in 1899 (Meiji 32)A long-established Chinese restaurant visited frequently by historical figures and leaders …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Sayama Seisakusho

    Founded in 1911 (Meiji 44)Furniture crafted by top-class artisans to last a lifetimeA furniture specialty store in Sh…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Azabu Shogetsudo

    Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Ryu Kobo

    Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Aono Sohonpo

    Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
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