Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    With 670 years of history, yet unafrai…

    Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To preserve traditional culture, we al…

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Selecting the best materials for each …

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    The history is more than 670 years old…

    Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mamegen Azabujuban] “One-piece b…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a…
    • Shinise
    • Signature Foods
    • Column
    • Seasonal Ways of Living

    When is the day of the Ox in 2023? Wha…

    Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Tips for enjoying “summer kimono…

    Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Started “202…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.06.22Shinbashi Tamakiya] Started "2023 Ochugen Special" at online …

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisArakawa Ward

    Habu­tae Dango Main Store

    Founded in Bunsei 2 (1819)https://youtu.be/TosXwSz7ieMThe smooth texture of Habutae Dango has captivated even literar…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisSumida Ward

    Edo Kiriko Kobayashi

    Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Izumiya Tokyo Store, Kojimachi Main Br…

    Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
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