Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」List

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    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
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    Chiyogami paper for New Year’s d…

    2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
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    • Interview with a Shinise Proprietor

    Lady Gaga is a fan! The beauty of the …

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
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    Ryu Kobo in Nihonbashi has been innova…

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    Collaborations with anime and popular …

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
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    • Interview with a Shinise Proprietor

    The first “in-house work of a sa…

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    They also restore ancient musical inst…

    Asakusa (department store)Buddhist altar equipmentBuddhist (household) altardrumOkadaya Fuse has a store along Kokusa…
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    • Interview with a Shinise Proprietor

    Okadaya Fuse” has a history of 1…

    Asakusa (department store)Buddhist altar equipmentBuddhist (household) altardrumOkadaya Fuse has a store along Kokusa…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    Because they are used on a daily basis…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    OZU WASHI

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Hakocho Orange Street Store

    Established in Meiji 7 (1874)Brightly decorated paulownia crafts brighten everyday lifeHakocho makes and sells paulow…
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    • Tokyo MetropolisChiyoda Ward

    The Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    YOUKIZA

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…

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