Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Until May 8th orde…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani …
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] “Spring Menu…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.24Shinbashi Tamakiya] "Spring Menu" of Western-style course mea…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegen] Cute cherry blosso…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.03.17Azabujuban Mamegen] Cute cherry blossom-shaped rice crack…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Minori Kai] 7 souvenirs from long-esta…

    field affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)apple pieca…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Haniage Dango] Seasonal flower box is …

    Habutae Dango Head OfficeUeno, Yanaka, Nippori2023.03.16Haniage Dango] Seasonal flower box is "Sakura Box". Recommend…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Spring tsukudani c…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.03.03Shinbashi Tamakiya] Spring tsukudani cuisine and wine pairing…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Celebrate the Peach Festival with the …

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.02.17Celebrate the Peach Festival with the taste of a long-est…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    YOUKIZA

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Kuroeya (department store)

    Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
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