Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Kuroeya deals in lacquerwar…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] May 27th! Reg…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Until May 8th orde…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Haibara Nihonbashi Main Store

    Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikumi Senbei Sohonten

    Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Mikado Mitsuharado Main Store

    Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Ishikawa Brewery

    1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Shiseido Parlour Ginza Main Store

    Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over…

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