Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
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    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mannendo Main Store Announces Opening …

    Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Signature Foods

    miso mixed with chikuwa paste (chile, …

    Dashi (Japanese soup stock), Seasonings Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    The simple taste of Kototoi dumplings …

    Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods Nihonbashi (bridge)Established 1830cleaning utens…
    • Shinise
    • Signature Foods
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    • Welcome to Shinise

    Shiba Daimon Sarashina Nunoya

    Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Ryu Kobo

    Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Nakasei

    Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Keishindo Inazaki Hyogu Shop

    Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…

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