Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    【豊島屋本店】「金婚　純米吟醸　江戸酒王子」”Kura Master”プラチ…

    「金婚　純米吟醸　江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Why Sarashina Soba is pure white?　Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The important thing is to build a stea…

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Responding to customer requests leads …

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSake of Shinise
    • Tokyo MetropolisOme City

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Seikado Bunko Art Museum (Seikado @ Ma…

    Established Meiji 25 (1892)An art spot where you can view precious Japanese and Eastern artworks and classical textsT…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Yamada Heando Daikanyama Main Store

    Founded in Taisho 8 (1919)Proposing original lacquerware that adapts to changing timesA specialty lacquerware store o…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisSumida Ward

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
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