Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column

    Four long-established restaurants spec…

    the home of Isethis morningWinter pots and pansSakura Nabe NakaeJapanese tofu and vegetable chowder …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Lady Gaga is a fan!　The beauty of the …

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ryu Kobo in Nihonbashi has been innova…

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a Japanese sweet shop …
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a sweet shop in Asakus…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Collaborations with anime and popular …

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The first “in-house work of a sa…

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
    • Shinise
    • News

    Hotel Ryumeikan Tokyo’s annual &…

    Hotel Ryumeikan Ochanomizu Hontenfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay …
    • Shinise
    • Signature Foods
    • Event

    【上野精養軒】シャインマスカットパフェ 数量限定販売

    シャインマスカットパフェ　1,500円（税込）数量限定にて販売中。みずみずしいシャインマスカットを贅沢にのせ、すっきりとし…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisShibuya Ward

    Shibuya Nishimura Fruit Parlor Dogenza…

    Founded in 1910 (Meiji 43)Enjoy the freshest seasonal fruits in the most delicious way.This fruit parlor has been ser…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ryushotei Nishimura

    Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
    • ShiniseSignature Foods
    • Tokyo MetropolisNakano Ward

    Taisei Foods (Nakano Branch)

    Taisho 6 (1916)Noodle-making professionals who continue to create smiles for their customersTaisei Foods (Nakano Bran…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo String Puppet Theater Yuuki-za

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato WardChuo Ward

    Takashimaya

    Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re…
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