Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Edo Bekko-ya” continues to deal …

    The Five Secret Secrets of Long-established BusinessesRyogoku/Kameidotraditional crafttype of tortoiseshell (shell) t…
    • Shinise
    • Signature Foods
    • Column

    What is the story behind the “Ed…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Founded by a “Brush Master”…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t…
    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」

    芝大門 更科布屋　店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
    • Shinise
    • Signature Foods
    • Column

    For over 300 years in Nihonbashi, we h…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan…
    • Shinise
    • Signature Foods

    this morning

    sukiyaki　Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki　thin slices of beef, cooked with various veg…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono is an SDG costume. Unused cloth…

    Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i…
    • Shinise
    • Signature Foods
    • Column

    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…

Show 298 to 306 of 375

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…
    • ShiniseSignature Foods
    • Tokyo MetropolisKoto Ward

    Fukagawa Iseya

    Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Japanese Swords

    Founded in the Meiji eraWe offer a wide selection of Samurai art such as Japanese swords and sword fittings.We sell a…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
Go to List Page

Category

Recommended Area

Come to the Shinise

Shinise Videos

Go to List Page

Shinise Festival

Go to List Page

Municipalities

Prefectures