Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Shinise
    • Signature Foods

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…
    • Shinise
    • Signature Foods

    Funawa Main Store

    Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
    • Shinise
    • Timeless Essentials for Everyday Life

    Hotman Ome Store

    Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
    • Shinise
    • Timeless Essentials for Everyday Life

    Ryu Kobo

    Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
    • Shinise
    • Timeless Essentials for Everyday Life

    Keishindo Inazaki Hyogu Shop

    Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
    • Shinise
    • Traditional Japanese Sweets

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • Shinise
    • Traditional Japanese Sweets

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
    • Shinise
    • Traditional Japanese Sweets

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…

「Tokyo Metropolis」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
    • ShiniseSignature FoodsNo Category
    • Tokyo MetropolisShinjuku Ward

    Shinjuku Nakamuraya Main Store

    Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Kimuraya Main Store

    Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
    • ShiniseSignature Foods
    • Tokyo MetropolisKoto Ward

    Fukagawa Iseya

    Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…

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