Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Kuroeya deals in lacquerwar…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] May 27th! Reg…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Until May 8th orde…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisSumida Ward

    Edo Kiriko Kobayashi

    Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shimizu Glass

    1923 (Taisho 12)Long-established company that continues to preserve the traditional craft Edo faceting techniqueShimi…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shinshōdō

    Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ningyocho Shinoda Sushi Sohonten

    Founded in Meiji 10 (1877)Inari sushi made with thin fried tofu well soaked in flavorLocated in the middle of Ningyoc…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…

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