Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Kuroeya deals in lacquerwar…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)traditional craftdevicelacquer wareartisan …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] May 27th! Reg…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.04.28Unosuke Miyamoto Shoten] May 27th! Registration for the wo…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…
    • Shinise
    • Signature Foods
    • News

    Shinbashi Tamakiya] Until May 8th orde…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.04.05Shinbashi Tamakiya] Until May 8th order! Delicious tsukudani …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Oka Naosaburo Shoten

    Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Unagi Cuisine Oowada Shimbashi

    Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Komagata Dozeu

    Founded in Kyōwa 1 (1801)https://youtu.be/rO4rp7FOh9EEnjoy unpretentious flavors in a space that preserves the Edo pe…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChuo Ward

    Muramatsu Liquor Merchants

    Established in 1818A liquor store where locals can relax with the motto "Sake is the key to life.An old-fashioned liq…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…

Recommended Area

Come to the Shinise

Shinise Videos

Shinise Festival

Municipalities

Prefectures