Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono is an SDG costume. Unused cloth…

    Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i…
    • Shinise
    • Signature Foods
    • Column

    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Miyamoto Unosuke Shoten] Tickets on ge…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Miyamoto Unosuke Shoten] Tickets on general sale from 6/17…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] “Katsug…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Unosuke Miyamoto Shoten] "Katsugi Oke & Fuse Taiko Ensembl…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shukusen, a dyed kimono store for yuka…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Saruya is the only toothpic…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Tsujiyahon-ten

    Founded in Taisho 1 (1912)Create original zori or geta that perfectly fit your feetA specialty store for traditional …
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kototoi Dango

    Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Funabashiya Kameido Tenjin-mae Honten

    Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…

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