Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」List

    • Shinise
    • Timeless Essentials for Everyday Life
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    Reusing taiko drum materials. Joint pr…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.02.28Reusing taiko drum materials. Joint production of stools w…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Ubukeya “The Five Deep Secrets&#…

    maternity roomNihonbashi (bridge)2022.10.15Ubukeya "The Five Deep Secrets" video is now available. a…
    • Shinise
    • Timeless Essentials for Everyday Life
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    Morihan Nori Store (Buy / Omori/Kamata…

    Morihan Nori StoreOmori, Kamata2022.10.13Morihan Nori Store (Buy / Omori/Kamata area) page is now open. …
    • Shinise
    • Timeless Essentials for Everyday Life
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    Japanese Swords (Buy / Shiba Area) pag…

    Japanese swordturf2022.10.12Japanese Swords (Buy / Shiba Area) page is now available. Nihon Sword Sh…
    • Shinise
    • Timeless Essentials for Everyday Life
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    OHNOYA Fuhonten (Buy / Ginza area) pag…

    Ohnoya Fuso HontenGinza (shopping district in Tokyo)2022.10.11OHNOYA Fuhonten (Buy / Ginza area) page is now open …
    • Shinise
    • Timeless Essentials for Everyday Life
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    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
    • Shinise
    • Timeless Essentials for Everyday Life
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    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Timeless Essentials for Everyday Life
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    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods Nihonbashi (bridge)Established 1830cleaning utens…

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Sayama Manufacturing

    Founded in 1911 (Meiji 44)Furniture crafted by top-class artisans to last a lifetimeA furniture specialty store in Sh…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ozu Japanese Paper

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo String Puppet Theater Yuuki-za

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisMinato Ward

    Minami Aoyama Shimizu-yu

    Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…

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