Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Traditional Japanese Sweets」List

    • Shinise
    • Traditional Japanese Sweets
    • Column

    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column

    Long-established souvenirs to buy in A…

    Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] Now selling a gi…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    Asakusa 1 Day Sightseeing Plan] Tour A…

    Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits　Ginza (shopping district in Tokyo)Established in 1894syrup-covered　sweet red-bean soupMany Kabu…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    Yuri Shikaku] Toraya’s Yokan, a …

    Azabu, Akasaka, Roppongitemple elementary school (during the Edo period)Yuri Shikakusmall sweet bean jellytea-of-heav…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    12 recommendations for long-establishe…

    Roumei-Shopping.net Recommendation of the Monthtraditional craftJapanese confectioneryMother's DayMother's Day GiftsI…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Umezono, a long-established sweet shop…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)syrup-coveredred bean soupplum garden…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] For Mother’…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.04.25Azabujuban Mamegensu] For Mother's Day, popular bean conf…

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「Tokyo Metropolis」-「Traditional Japanese Sweets」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Aono Sohonpo

    Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Mamegen Azabu Juban Honten

    Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…
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