Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」List

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    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
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    Chiyogami paper for New Year’s d…

    2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…
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    • Interview with a Shinise Proprietor

    Lady Gaga is a fan! The beauty of the …

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
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    Ryu Kobo in Nihonbashi has been innova…

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
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    • Timeless Essentials for Everyday Life
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    Collaborations with anime and popular …

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
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    • Interview with a Shinise Proprietor

    The first “in-house work of a sa…

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    They also restore ancient musical inst…

    Asakusa (department store)Buddhist altar equipmentBuddhist (household) altardrumOkadaya Fuse has a store along Kokusa…
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    • Interview with a Shinise Proprietor

    Okadaya Fuse” has a history of 1…

    Asakusa (department store)Buddhist altar equipmentBuddhist (household) altardrumOkadaya Fuse has a store along Kokusa…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    Because they are used on a daily basis…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …

「Tokyo Metropolis」-「Timeless Essentials for Everyday Life」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Okadaya Fuse

    Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Ishii Roasted Bean Shop

    Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Yamada Heando Daikanyama Main Store

    Founded in Taisho 8 (1919)Proposing original lacquerware that adapts to changing timesA specialty lacquerware store o…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…

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