Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
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    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
    • Shinise
    • Signature Foods
    • News

    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba’s “Kamo Nan…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Toraya] Toraya Bunko 50th Anniversary!…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
    • Shinise
    • Signature Foods
    • News

    Kamishige] “Kamishige’s Os…

    Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Chiyogami paper for New Year’s d…

    2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…

Show 217 to 225 of 375

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Shiseido Parlour Ginza Main Store

    Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikumi Senbei Sohonten

    Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Aono Sohonpo

    Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Nakasei

    Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisShinjuku Ward

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
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