Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column

    The taste of soba-tsuyu is the charact…

    The Five Secret Secrets of Long-established Businessesturftype of high quality sobasobaBringing the best of Japan to …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shirokiya Denbei, a long-established s…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)cleaning utensilsEdo-style broombroomBringin…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Ginza Matsuzaki Senmochi, a long-estab…

    The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    Eitaro Fuhonshop located at the foot o…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
    • Shinise
    • Signature Foods
    • News

    November was the month in the Edo peri…

    the home of Isefield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operati…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba’s “Kamo Nan…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Toraya] Toraya Bunko 50th Anniversary!…

    Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
    • Shinise
    • Signature Foods
    • News

    Kamishige] “Kamishige’s Os…

    Amaterasu OomikamiNihonbashi (bridge)2023.11.22Kamishige] "Kamishige's Osechi 2024" We have only a f…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Chiyogami paper for New Year’s d…

    2023.11.22Chiyogami paper for New Year's decoration of "Dragon". Chiyogami paper for New Year's deco…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Ishii Roasted Bean Shop

    Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kamiya Bar

    Founded in 1880 (Meiji 13)Japan’s first bar loved by literary masters, famous for its signature Denki Bran.Founded in…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shimizu Glass

    1923 (Taisho 12)Long-established company that continues to preserve the traditional craft Edo faceting techniqueShimi…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Ueno Seiyoken

    Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChuo Ward

    Muramatsu Liquor Merchants

    Established in 1818A liquor store where locals can relax with the motto "Sake is the key to life.An old-fashioned liq…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Kanda Miharado

    Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets…

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