Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    Kamiya Bar, the oldest bar in Japan, w…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    【豊島屋本店】「金婚　純米吟醸　江戸酒王子」”Kura Master”プラチ…

    「金婚　純米吟醸　江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Why Sarashina Soba is pure white?　Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
    • ShiniseSignature Foods
    • Tokyo MetropolisKoto Ward

    Fukagawa Iseya

    Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Okadaya Fuse

    Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseSignature Foods
    • Tokyo MetropolisToshima Ward

    Takase Ikebukuro Main Store

    Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t…
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