Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Ubukeya is a knife store specializing …

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)kitchen knife(hair) tweezersBringing the bes…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column

    Long-established souvenirs to buy in A…

    Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono can be re-tailored and reused a…

    Column: Don't call me the landlady!sodJapanese clothingclothingsilk goods Hello.We are back to the d…
    • Shinise
    • Signature Foods
    • News

    Shimbashi Tamakiya] “Tsukudani a…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.05.25Shimbashi Tamakiya] "Tsukudani and Wine Mariage Course" Summe…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] Now selling a gi…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b…
    • Shinise
    • Signature Foods
    • News

    Yamamoto Nori Store] The very…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.25Yamamoto Nori Store] The very popular product…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] “Hibika…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.05.22Unosuke Miyamoto Shoten] "Hibikasu" Japanese drum school: …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Toshimaya Shuten] Slightly sparkling J…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Okadaya Fuse

    Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Otsuna Sushi

    Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…

Recommended Area

Come to the Shinise

Shinise Videos

Shinise Festival

Municipalities

Prefectures