Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.
「Tokyo Metropolis」-「Shinise」List
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Changing flavors and characteristics f…
Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese… -
With 670 years of history, yet unafrai…
Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style… -
To preserve traditional culture, we al…
Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives… -
Selecting the best materials for each …
Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives… -
The history is more than 670 years old…
Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style… -
Mamegen Azabujuban] “One-piece b…
Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a… -
When is the day of the Ox in 2023? Wha…
Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur… -
Tips for enjoying “summer kimono…
Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin… -
Shinbashi Tamakiya] Started “202…
Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.06.22Shinbashi Tamakiya] Started "2023 Ochugen Special" at online …
「Tokyo Metropolis」-「Shinise」Shop List
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Chomeiji Sakura Mochi
Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn … -
Omiya Confectionery
Founded in 1884 (Meiji 17)A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since… -
Shiseido Parlour Ginza Main Store
Founded in Meiji 35 (1902)A Ginza landmark where you can enjoy gifts, café time, and meals all in one place.With over… -
Shinsendo Yanaka Senbei
Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where… -
Shirakiya Denbei
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD… -
MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…
Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
Category
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Tokyo Metropolis-Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Tokyo Metropolis-Timeless Essentials for Everyday Life
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Tokyo Metropolis-Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Tokyo Metropolis-Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Recommended Area
Come to the Shinise
Shinise Videos
Shinise Festival
Municipalities
- Minato Ward
- Itabashi Ward
- Hino City
- Hinode Town
- Chuo Ward
- Nerima Ward
- Higashimurayama City
- Hinohara Village
- Shinjuku Ward
- Adachi Ward
- Kokubunji City
- Okutama Town
- Taito-ward
- Bunkyo Ward
- Katsushika Ward
- Kunitachi City
- Oshima Town
- Sumida Ward
- Edogawa Ward
- Fussa City
- Toshima Village
- Koto Ward
- Hachioji City
- Komae City
- Niijima Village
- Chiyoda Ward
- Shinagawa Ward
- Tachikawa City
- Higashiyamato City
- Kozushima Village
- Meguro Ward
- Musashino City
- Kiyose City
- Miyake Village
- Ota Ward
- Mitaka City
- Higashikurume City
- Mikurashima Village
- Setagaya Ward
- Ome City
- Musashimurayama City
- Hachijo Town
- Shibuya Ward
- Fuchu City
- Tama City
- Aogashima Village
- Nakano Ward
- Akishima City
- Inagi City
- Ogasawara Village
- Suginami Ward
- Chofu City
- Hamura City
- Toshima Ward
- Machida City
- Akiruno City
- Kita Ward
- Koganei City
- Nishitokyo City
- Arakawa Ward
- Kodaira City
- Mizuho Town
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture
