Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    With 670 years of history, yet unafrai…

    Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To preserve traditional culture, we al…

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Selecting the best materials for each …

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    The history is more than 670 years old…

    Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mamegen Azabujuban] “One-piece b…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a…
    • Shinise
    • Signature Foods
    • Column
    • Seasonal Ways of Living

    When is the day of the Ox in 2023? Wha…

    Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…

Show 280 to 288 of 368

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Kimuraya Main Store

    Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Nakasei

    Founded in Meiji 3 (1870)The famous “Raijin-age” loved since the Meiji eraThis Edo-style tempura restaurant has been …
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shinshōdō

    Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
Go to List Page

Category

Recommended Area

Come to the Shinise

Shinise Videos

Go to List Page

Shinise Festival

Go to List Page

Municipalities

Prefectures