Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono is an SDG costume. Unused cloth…

    Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i…
    • Shinise
    • Signature Foods
    • Column

    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Miyamoto Unosuke Shoten] Tickets on ge…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Miyamoto Unosuke Shoten] Tickets on general sale from 6/17…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] “Katsug…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.06.07Unosuke Miyamoto Shoten] "Katsugi Oke & Fuse Taiko Ensembl…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Shukusen, a dyed kimono store for yuka…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Nihonbashi Saruya is the only toothpic…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ōnoya Sohonten

    Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Kibundō Main Store

    Founded in Meiji 23 (1890)For over 130 years beside Asakusa Kaminarimon. Ningyō-yaki passed down through a secret, in…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    the home of Ise

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/0dCm59eOa2EThe only restaurant in Tokyo specializin…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kototoi Dango

    Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…

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